Agency

While debate surrounding the recent protests by Hispanics concerning immigration policy has largely pitted pro-immigration Hispanics against anti-immigration non-Hispanics, the two groups share some common ground on the topic, according to a poll conducted by Encuesta, Inc.

Goya Foods, the country’s largest Hispanic-owned food company, announced that it would suspend deliveries throughout the United States in recognition of the May 1st boycott called on by immigrant rights advocates. The boycott is designed to call attention to the economic importance of undocumented immigrants.

The boycott to highlight the economic importance of immigrants is being organized to protest immigration legislation enacted by the House last December. However, the boycott, which encourages immigrants not to attend school or work on May 1, could hurt companies that have been vocal advocates of treating illegal workers fairly through comprehensive immigration reform in Congress, according to the National Council of Chain Restaurants, a division of the National Retail Federation.

A majority of U.S. Hispanics believe the country’s current leadership is not compassionate enough to build bridges with diverse cultures within the United States and abroad, according to a new survey commissioned by Spelman College Center for Leadership and Civic Engagement (LEADS).

The large majority of Latino immigrants will support the May first economic boycott. More than 70% of the respondents stated that they will support the “Great Latino Stop” by not attending work, buying anything, or sending their children to school, according to a study conducted by Garcia Research.

In a growing but stable economy, job hunters face greater competition for the jobs that are available. Everyone has to work harder and be sharper. Just as your employer cannot be sloppy when competing in world markets, you have to be more serious about the way you conduct yourself at work with colleagues and supervisors and maintain a business-like demeanor at company outings and off-sites.

Don’t be yourself. Contrary to what you’ve been told, it’s the most important rule to remember when speaking to a group of any size, says Ruth Drizen-Dohs, CEO of Drizen-Dohs Corporate Communications. “In the corporate world, you want to be perceived as confident, credible and sincere — qualities you don’t always exude in real life.”

Geert Hofstede conducted surveys using IBM employees as the participants. The surveys were conducted between 1967 and 1973 with over 116,000 employees from 72 countries. This study focuses on work related values and has four dimensions, but this paper will only consider one of the four dimensions which is individualism/collectivism.

The theory of Monomorphic and Polymorphic leadership is of an interesting value to marketers. I feel as it is step in the right direction for gaining valuable information on your target market. Similarly, through sociometric research, it is of importance to recognize how social networks and classes interact and influence each other.

Dora la Exploradora, or Dora the Explorer is an animated television series for preschool-age children that is broadcasted on Nickelodeon in the United States. It is based on a 7-year old Hispanic or Latina character and her friends. A pilot episode for this series first aired in 1999, and Dora the Explorer became a regular series in 2000.

The Sapir- Whorf hypothesis deals with language and what if any impact it has with the user’s behavior. It is said that the way we speak and convey our ideas have an affect on ones thinking and behavior. Language is not separate from culture, but instead a major part of it. In reading about this hypothesis, I have come to realize the language that we speak plays a significant role in how we think and behave.

“Archetypes are visual symbols or energetic imprints that exist in our psyches” as stated by Crystal Links. Carl Jung, who was credited with the Archetype discovery said, “‘Archetype’ is defined as the first original model of which all other similar persons, objects, or concepts are merely derivative, copied, patterned, or emulated”. Family, friends, and culture can all be seen as an Archetype.