Agency

During the grilling season, 42 percent of Hispanics fire up their grills at least once per week. Yet it is women who are significantly more likely than men to grill out at least three times per week (23 percent compared to 14 percent). Surprisingly, 36 percent of Hispanics say women primarily do the grilling in the household (compared to 42 percent for men), which varies greatly from Americans overall where 17 percent of women primarily do the grilling.

The marketing industry is often faced with the complicated question on how to make their products and services appeal to the U.S. Hispanic population. The marketers that have been successful have found that understanding the influence of language can be an important key to understanding this diverse population.

Bob Jordan, President of The Media Audit announced the schedule of the first ever “expert witness test” on electronic radio
measurement in America. The test will take place in Houston in May with test results shared with the industry later in the month.

Coors Brewing Company revealed the newest advertising creative for Coors Light, Coors Banquet, Keystone Light and Molson Canadian at the annual Coors distributor convention in Houston.

Data for businesses engaged in sectors other than manufacturing and construction, such as retail trade where sales topped $20 billion in Puerto Rico in 2002.

Advertising spending for the full year 2005 rose 4.2% over the same period last year, due to gains across most major media, according to preliminary figures released by Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research.

Advertising spending increased in many reported media, led by Internet, Spanish-Language TV and Cable TV. Local and National Consumer Magazine advertising continued to rebound with healthy gains in 2005.