The marketing industry is often faced with the complicated question on how to make their products and services appeal to the U.S. Hispanic population. The marketers that have been successful have found that understanding the influence of language can be an important key to understanding this diverse population.
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‘Expert Witness Test’ in US Radio.
Bob Jordan, President of The Media Audit announced the schedule of the first ever “expert witness test” on electronic radio
measurement in America. The test will take place in Houston in May with test results shared with the industry later in the month.
Coors Brewing Company Unveils 2006 Advertising.
Coors Brewing Company revealed the newest advertising creative for Coors Light, Coors Banquet, Keystone Light and Molson Canadian at the annual Coors distributor convention in Houston.
Census of Island Areas: Puerto Rico Geographic Area Statistics.
Data for businesses engaged in sectors other than manufacturing and construction, such as retail trade where sales topped $20 billion in Puerto Rico in 2002.
U.S. Advertising Spending Rose 4.2% in 2005.
Advertising spending for the full year 2005 rose 4.2% over the same period last year, due to gains across most major media, according to preliminary figures released by Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research.
Advertising spending increased in many reported media, led by Internet, Spanish-Language TV and Cable TV. Local and National Consumer Magazine advertising continued to rebound with healthy gains in 2005.
Univision & Entravision stock price on the rise.
Since Univision Communications announced their intent to put the company for sale, the stock price at Univision Communications has increased over 10% in a month and a half.
On the other hand, Entravision Communications, a company closely related to Univision Communications, has enjoyed a significant ride this week.
America’s Immigration Quandary – No Consensus on Immigration Problem or Proposed Fixes.
Americans are increasingly concerned about immigration. A growing number believe that immigrants are a burden to the country, taking jobs and housing and creating strains on the health care system. Many people also worry about the cultural impact of the expanding number of newcomers in the U.S.
Yet the public remains largely divided in its views of the overall effect of immigration.
What we have known all along.
As 500,000 Latino demonstrators swept through the streets of downtown Los Angeles last week to protest immigration legislation winding its way through Congress, most of the nation was stunned, shocked and surprised. The demonstration seemed to come from nowhere, without warning. Suddenly, there it was, a massive sea of flag-waving marchers 26 blocks long; so many that it took six hours for the procession to make its way through the city.
