Since Univision Communications announced their intent to put the company for sale, the stock price at Univision Communications has increased over 10% in a month and a half.
On the other hand, Entravision Communications, a company closely related to Univision Communications, has enjoyed a significant ride this week.
Americans are increasingly concerned about immigration. A growing number believe that immigrants are a burden to the country, taking jobs and housing and creating strains on the health care system. Many people also worry about the cultural impact of the expanding number of newcomers in the U.S.
Yet the public remains largely divided in its views of the overall effect of immigration.
As 500,000 Latino demonstrators swept through the streets of downtown Los Angeles last week to protest immigration legislation winding its way through Congress, most of the nation was stunned, shocked and surprised. The demonstration seemed to come from nowhere, without warning. Suddenly, there it was, a massive sea of flag-waving marchers 26 blocks long; so many that it took six hours for the procession to make its way through the city.
T.S. Eliot may have believed April the cruelest month, but for American workers, February and March are right there with them. The weather is bone chilling, holiday festivities are a memory, and spring is still months away. Add the emotional challenges of the dreary season to the time-crunched, overbooked, technology-fueled frenzy that our work lives have become and it’s no wonder so many of us are on the verge of that 21st century malady . . . burnout.
An analysis of BIGresearch’s Simultaneous Media Survey (SIMM VII) by Martin Block and Don Schultz of the Medill School at Northwestern University has lead to the discovery of 8 unique media consumption clusters. The clusters will enable advertisers to better allocate dollars in the planning process for increased returns in the marketing campaigns.
Stakeholder models in Multicultural Research available here.
Effective Market Segmentation of the Hispanic Market available here.
2050 is Now! The Multicultural Landscape available here.
Synovate Diversity presented the 12th edition of the U.S. Diversity Markets Report (formerly titled “U.S. Hispanic Market Report”). Seminars in Miami, New York, Chicago and Los Angeles. We have the presentations for you to download. To view Synovate presentations at the seminars check other stories.
