Agency

During the grilling season, 42 percent of Hispanics fire up their grills at least once per week. Yet it is women who are significantly more likely than men to grill out at least three times per week (23 percent compared to 14 percent). Surprisingly, 36 percent of Hispanics say women primarily do the grilling in the household (compared to 42 percent for men), which varies greatly from Americans overall where 17 percent of women primarily do the grilling.

The marketing industry is often faced with the complicated question on how to make their products and services appeal to the U.S. Hispanic population. The marketers that have been successful have found that understanding the influence of language can be an important key to understanding this diverse population.

Bob Jordan, President of The Media Audit announced the schedule of the first ever “expert witness test” on electronic radio
measurement in America. The test will take place in Houston in May with test results shared with the industry later in the month.

Advertising spending for the full year 2005 rose 4.2% over the same period last year, due to gains across most major media, according to preliminary figures released by Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research.

Advertising spending increased in many reported media, led by Internet, Spanish-Language TV and Cable TV. Local and National Consumer Magazine advertising continued to rebound with healthy gains in 2005.

Americans are increasingly concerned about immigration. A growing number believe that immigrants are a burden to the country, taking jobs and housing and creating strains on the health care system. Many people also worry about the cultural impact of the expanding number of newcomers in the U.S.

Yet the public remains largely divided in its views of the overall effect of immigration.

As 500,000 Latino demonstrators swept through the streets of downtown Los Angeles last week to protest immigration legislation winding its way through Congress, most of the nation was stunned, shocked and surprised. The demonstration seemed to come from nowhere, without warning. Suddenly, there it was, a massive sea of flag-waving marchers 26 blocks long; so many that it took six hours for the procession to make its way through the city.

T.S. Eliot may have believed April the cruelest month, but for American workers, February and March are right there with them. The weather is bone chilling, holiday festivities are a memory, and spring is still months away. Add the emotional challenges of the dreary season to the time-crunched, overbooked, technology-fueled frenzy that our work lives have become and it’s no wonder so many of us are on the verge of that 21st century malady . . . burnout.