T.S. Eliot may have believed April the cruelest month, but for American workers, February and March are right there with them. The weather is bone chilling, holiday festivities are a memory, and spring is still months away. Add the emotional challenges of the dreary season to the time-crunched, overbooked, technology-fueled frenzy that our work lives have become and it’s no wonder so many of us are on the verge of that 21st century malady . . . burnout.
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Media consumption clusters in Simultaneous Media survey.
An analysis of BIGresearch’s Simultaneous Media Survey (SIMM VII) by Martin Block and Don Schultz of the Medill School at Northwestern University has lead to the discovery of 8 unique media consumption clusters. The clusters will enable advertisers to better allocate dollars in the planning process for increased returns in the marketing campaigns.
Stakeholder models in Multicultural Research
Stakeholder models in Multicultural Research available here.
Effective Market Segmentation
Effective Market Segmentation of the Hispanic Market available here.
2050 is Now! The Multicultural Landscape
2050 is Now! The Multicultural Landscape available here.
Synovate U.S. Diversity Markets Report Presentations.
Synovate Diversity presented the 12th edition of the U.S. Diversity Markets Report (formerly titled “U.S. Hispanic Market Report”). Seminars in Miami, New York, Chicago and Los Angeles. We have the presentations for you to download. To view Synovate presentations at the seminars check other stories.
