Agency

After a four-month Hispanic agency review, Los Angeles-based integrated marketing communication agency Acento not only retained creative duties for Novamex, the maker of fruit flavor drinks imported from Mexico and other packaged goods, but has also been awarded media planning and buying.

In this year of record sales for some, record losses for others, and—not coincidentally—record sales incentives, the automotive executives we surveyed are increasingly mixed in their sense of a wide variety of issues.

A generation ago, Coca-Cola taught the world to sing. Today, USA brands no longer dominate the list of top 10 global teen brands.

As part of its ongoing effort to cater to the Latino marketplace, Cingular Wireless announced a partnership with Gigante USA Supermarkets to feature Cingular Wireless kiosks in Gigante stores across Southern California, including stores in downtown Los Angeles, Pico Rivera, Arleta, Covina, Compton, Inglewood, Santa Fe Springs, Anaheim, and Chino.

BellSouth announced a new Spanish-language advertising campaign aimed at continuing the growth in Hispanic subscribers to the company’s popular BellSouth Answers bundles. These bundles combine local, long distance, Cingular Wireless, high-speed Internet and digital television service from DIRECTV.

A new Girl Scout Research Institute (GSRI) study sheds light on the childhood obesity crisis among girls, which affects one in five Latina girls in the United States today, by directly asking girls how they define health and what motivates them to lead a healthier lifestyle.

Jose Cuervo Tequila, the world’s largest Tequila company, along with Latin Hip Hop Mogul Chingo Bling and renowned DJ Tony Touch, announce their search for the next generation of Latino artists who will take Hispanic Urban music into the future.

Bumpercar, Inc., a Hispanic advertising agency located in Santa Ana, California together with ONAC Productions from San Diego have developed a Hispanic market anti-violence advertising effort.

Church’s Chicken has announced a new cross-generational advertising campaign, the “mmm……Crunch,” which began airing on December 26, with three television and three radio spots. “Mmm…..Crunch” represents the next level of the “Gotta Have that CRUNCH” BrandFrame, which was created in April 2004 by Church’s Agency of Record, The Cartel Group.

I remember a pitch we had a few years ago. Without getting too detailed, the brand was geared toward C-level executives. As media folks, we tapped into all our sources online and offline, from research tools to advertising reps. We found few venues with a high composition against the target audience. We also found many of the venues to be print versus online. To our dismay, these execs seemed to have a learning curve when it came to the online world.

To understand the technology purchase decisions of the largest and one of the fastest-growing ethnic groups in the US, Forrester Research, Inc. reveals three essential factors that influence how the Hispanic-American market buys and uses technology.

After four years away from the stage, Puerto Rican born singer and UNICEF Ambassador, Ricky Martin, kicked off this Sunday, January 15, the second leg of his triumphant world tour ONE NIGHT ONLY, with a spectacular sold out show in El Paso, Texas. His first in a series of shows that will take him across 18 U.S. cities, namely: Miami, Las Vegas, Boston, New York, Chicago and Los Angeles.

Those who say that business success is all about execution are wrong. The right product markets, technology, and geography are critical components of long-term economic performance. Bad industries usually trump good management, however: in sectors such as banking, telecommunications, and technology, almost two-thirds of the organic growth of listed Western companies can be attributed to being in the right markets and geographies. Companies that ride the currents succeed; those that swim against them usually struggle. Identifying these currents and developing strategies to navigate them are vital to corporate success.