Agency

Have you ever had the feeling you were being watched?

We all watch movies. We come to idolize the characters we watch; we admire their style or attitude, and want to relate to their struggles and success. Fortunately for marketers, Hispanics love movies more than any other ethnic group. Hispanics account for an estimated 20% of movie-ticket sales; some say that it’s as high as 50% for an opening weekend in Los Angeles. Although Hispanics have the population numbers and the movie attendance numbers in their favor, their presence on celluloid and selection of film content are not even considerably close.

This interagency report explores trends in the material well-being of the nation’s population from 1981 to 2002. The measures used are intended as indicators of a household’s standard of living, such as computers, microwave ovens and videocassette recorders.

Light trucks and utility vehicles and gasoline, are typically the most valuable shipments detailed in this survey. It includes other data for manufactured products ranging from airplanes to zippers for the years 2003 and 2004.

Will manufacturers’ capital expenditures reverse a three-year slide? Is the manufacturing workforce diminishing? This survey detailing manufacturing activity includes employment and payroll, number of production workers and wages, cost of materials, value added by manufacturers, value of shipments, total capital expenditures and other measures of manufacturing.

This working paper uses decennial census data to present an analysis of changes in the demographic and socioeconomic state of children during the 1990s.

Nearly 60 percent of adult Americans do not have an IRA or other investment products, like stocks, bonds, and mutual funds, and many don’t have life insurance, according to a new survey conducted by the Coalition for Financial Security (CFS) and the League of United Latin American Citizens (LULAC).

With the help of consumer electronics, the toy industry is reinventing itself — and just in time for the all-important holiday shopping season.

Ask Baby Boomers what their favorite things are and you might be surprised. In fact, Euro RSCG’s Prosumer research team found that the list is very similar to things sought by people younger — much younger — than the average Boomer.

Hispanics in America reveal that the more acculturated they become, the more they take on American eating habits, according to The NPD Group’s At the Table with Hispanic Families across America report. With acculturation comes an increased focus on quick and convenient meals and a movement away from foods traditionally preferred by Hispanics.