Leaders in the public health community are denouncing new advertising and marketing tactics by the tobacco industry that are aimed at the Latino community, especially Latino youth. Public health groups, including the Campaign for Tobacco-Free Kids and the National Latino Council on Alcohol and Tobacco Prevention, are demanding that the tobacco companies stop targeting the Latino community.
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Does Advertising Motivate Gay Consumers Differently Than Non-Gay Consumers?
According to a recent nationwide online survey, gay and lesbian consumers and heterosexuals may agree on many things related to advertising across three media: television, print and the Web. However, recent survey results show that there are some differences in how they feel about advertising, and in how advertisements may affect their buying considerations.
2005 Latino Marketing Award Winners.
Professionals in the marketing, public relations and advertising industries, as well as the movers and shakers of Hispanic media gathered on Thursday, November 10, 2005 at the lively Estudio 2 at Liberman Broadcasting Studios in Burbank, California to celebrate the fourth annual Latino Marketing Awards.
CMOR & Research Groups Win Crucial Battle For U.S. Census Funding.
The Council for Marketing and Opinion Research (CMOR) joined with other Census advocates in celebrating their recent victory in convincing a House and Senate conference committee to approve $812.237 million in federal spending for the U.S. Census Bureau in Fiscal Year 2006, rejecting a much lower funding level adopted by the U.S. Senate in September.
Hiring Managers Are Willing To Increase a Candidate’s Salary Offer.
Don’t sign the dotted line just yet … if the salary figure on your offer letter seems too low, it probably is.
Americans Trust Traditional News Sources Most.
When it comes to Americans’ reliance upon news, what’s “new and hot” is not the choice for many consumers, business executives and Washington insiders, according to the findings of a groundbreaking survey developed jointly by Harris Interactive and the Public Relations Society of America (PRSA) Foundation.
Espanõl or English?
Language is universally defined as the communication of thoughts and feelings through a system of arbitrary signals, such as voice sounds, gestures, or written symbols used by a nation, people, or other distinct community. When marketing to U.S. Hispanics, using the most effective language to communicate a message is as important as the means in which a marketer chooses to do so.
Admiration and Envy: The Star-Power List.
Asked which celebrities they most admire and which they’d most like to be, guys seem drawn to money, power, and influence, according to a new study by Teenage Research Unlimited. Girls, on the other hand, prefer the fame and fortune of pop-culture icons.
Many Say They Have Become Much More Accepting of New Technology.
A new survey by Harris Interactive® shows that 14 percent of U.S. adults say their attitude toward new technology can best be described with the sentiment, “I believe new technology is usually better. I’m interested already.”
KMEX-TV’s ‘Latin GRAMMYs’ Sweeps.
On Thursday November 3, 2005, the 6th Annual Latin GRAMMYs debuted on KMEX-TV with huge success for the station among all key demos. It ranked #1 for the night among the key Adult, Women and Men demos 18-34, 18-49 and 25-54, beating out every English language program for the night.
Verizon Wireless Brings Reggaeton ‘Stars of the Future’ To Your Mobile Phone.
Verizon Wireless and Univision Online and Univision Movil, are teaming up to discover the next Reggaeton superstar.
