Agency

Diageo, the maker of Buchanan’s Blended Scotch whisky, is launching new packaging that highlights the exceptionally smooth, fine, elegant spirit.

The Coca-Cola Company and FIFA, football’s world governing body, announced the extension of their long-time association under the new, elite FIFA Partner umbrella.

Research has long connected teens’ own religious beliefs with their sexual attitudes and behavior. New research released by the National Campaign to Prevent Teen Pregnancy, and developed by Child Trends, indicates that teens from religious families and those with friends who regularly attend religious services tend to have sex at later ages compared to teens whose parents have religious beliefs that are not as strong and whose peers don’t attend services as regularly.

Marketing is one of the most competitive businesses of all. Today, most companies have quality products, good services and good advertising agencies. One element that will make the difference between brands is positioning. Positioning is defined as the communication garment that dresses the product or service to appeal to the consumer ; in other words, positioning describes the connection between marketers with their target market.

As with any other social group, the Hispanic community is far from being homogenous, there are dozens of factors that differentiate Hispanics from other Hispanics in the community. Some of these factors include country of origin, education, and socioeconomic status. Factors which have become just as important, if not more than, individual habits, believes and personal identity.

Since a large majority of Hispanics are predominantly Catholic, guilt affects them more deeply then it would other cultures. In the Catholic religion, it is a customary habit to confess your sins to a priest when you haven’t been upholding the laws and morals of God.

The Spanish language has a powerful effect on the way Hispanics think and behave. The Spanish language is an important part of Hispanic culture, and it carries with it certain feelings and experiences common to Hispanics.

A United Sstates District Court judge late Thursday denied a motion by Nielsen Media Research to dismiss upstart erinMedia’s antitrust suit against Nielsen, keeping the legal action alive and increasing prospects for a trial that might reveal many of Nielsen’s research methods and business practices in the courtroom.

IDT Corporation’s TúYo Mobile officially launched in major metro areas in the U.S.: Washington D.C., New York, Philadelphia, and Las Vegas.

‘Diverging Fortunes’ reports that Spanish-language ad spending in the top ten Hispanic DMAs (designated marketing areas) slowed in 2005, while smaller markets around the United States expanded. Corporations are shifting their attention to secondary Spanish-language markets that have received less attention in the past.

During Nick Mendoza’s tenure at Mendoza Dillon he handled accounts such as Miller Beer, Wendy’s, Sears, Gillette, Tylenol, Ford Motor Co. and Johnson & Johnson, just to name a few. Consequently, the agency under his command won many awards not to mention raising sales for it’s clients through creativity and effective advertising campaigns.

Austin based LatinWork announced the appointment of Kristie Allen and Ami Katiyar to roles in its business development and account management departments, respectively.

The Ad Council, the prestigious organization that acts as the social conscience of the corporate world through the advertising industry, held its 52nd Annual Public Service Awards Dinner on November 16, at the New York’s Waldorf Astoria, naming Kenneth Chenault, Chairman/CEO of American Express Co., its Public SAervice Award Honoree of the Year. Comedian Ellen Degeneres served as MC. The night was CALIENTE.

Broadband has become the new telecommunications standard, and the Hispanic population as a whole has been eager to adopt it. Its impact has been the greatest among those users who are English-speaking, better educated, live in urban centers and have higher incomes. Many Hispanics fit into these categories, but some Hispanics do not.