Agency

Dallas based Cultura and its buying agency Spot Plus have been assigned the Hispanic media responsibilities for the Texas Lottery.

Fortune 1000 business leaders place more trust in and assign more value to public relations than the American public in general and those who advise members of Congress, but all three groups acknowledge the important role public relations professionals play in facilitating the flow of information in society, according to a new survey developed jointly by Harris Interactive® and the Public Relations Society of America (PRSA) Foundation.

Copywriter Rogerio Baran and Senior Art Director Sebastian Pallares from Lápiz recently won first place in the interactive category of the Nuevos Talentos competition of the El Ojo de Iberoamérica festival.

Paco Olavarrieta and Javier Escobedo, partners at OLE, announced the company reached record revenue of over $3 million dollars for its second year of operation. This follows a ground-breaking first year with well over $2 million in revenue.

Hennessy cognac, unveils a new Hispanic print advertising campaign featuring celebrated Latino actor and comedian, John Leguizamo. Based on the popular “Never Blend In” campaign that has presented such performers as Reggaeton artist Tego Calderon and most recently, R&B icon Marvin Gaye, this newest advertisement brings the culturally relevant independence message to Hispanics in their own language for the first time with the tagline “Puro Carácter.”

Houston based MountainKing Potatoes has selected K. Fernandez & Associates as its advertising agency for its statewide product brand assignment in Texas. K. Fernandez will handle advertising that includes creative, media, FSIs and in-store POS to reach the general market and Hispanic consumer by focusing on the MountainKing Butter Reds® and Fingerling Potato line products.

The Association of National Advertisers today announced the winners of the 2005 Multicultural Excellence Awards. Now in its fifth year, the awards recognize ANA member companies and marketers for producing outstanding multicultural advertising campaigns that ran between June 2004 and May 2005.

When it comes to forecasting cultural patterns among Asian Americans, interTrend Communications, Inc., a full service marketing agency targeting Asian Americans, saw the need to go beyond basic research and mere observation.

The Gay/Lesbian Consumer Online Study (G/L Study), an annual survey of the demographics, lifestyles, psychographics, and media patterns of the world’s largest gay/lesbian consumer panel online, has introduced more than 175 new brands to its survey. The new brand information will provide marketers with opportunities for more effective sponsorship programs, grassroots marketing, media planning and buying, and overall increased ROI for multicultural marketing efforts.

According to the BIGresearch Consumer Intentions & Actions Survey in mid-October, consumer confidence gains 4 points to reach 37.3% in October compared to September’s 33.4%… still off about 7 points off from last year. Consumers continue to proceed with caution, though, with 50.1% still say they’ve become more practical in their purchasing in the last 6 months, only a slight decline from September, and a gain of more than 10 points from last year.

The Puerto Rico Tourism Company’s (PRTC) new advertising campaign for the United States and local markets was unveiled today by Executive Director Terestella Gonzalez Denton for the island’s tourism industry to view.

Dominos Pizza has awarded the creative assignment for the US Hispanic market to Austin Based latinWorks and the media planning and buying assignment to Houston based Lopez Negrete Communications.