Agency
ThinkNow taps Semasio to bring Multicultural Audiences to Programmatic Advertising
Semasio has partnered with ThinkNow to bring zero-party multicultural data to the programmatic ecosystem. The partnership will equip marketers with the tools and resources to plan, manage and message to their target audiences in a culturally evolving and dynamically shifting U.S. consumer market.
How to Build a Disruption-Proof Agency From a Foundation of Fresh Consumer Data [REPORT]
What is your agency doing to prevent client churn, grow existing clients, and keep up with a disruption-ridden consumer landscape? Today’s most successful agencies rely on the freshest data to crank out high performing campaigns, dominate new business, and stomp out silos – especially amid disruption.
State of B2C Conversational Marketing [REPORT]
The report surveyed 400 B2C marketers across the globe about their experiences and approaches to better understand how marketing teams in general are using conversational marketing. The report dives into how B2C marketers are finding success, improving metrics, the particular channels they're finding more effective, and more.
FIU scholarship to honor Gustavo Godoy and support next generation of broadcast journalists
Florida International University (FIU) and its Department of Journalism + Media announced the establishment of the Gustavo Godoy Scholarship for Excellence in Journalism in honor of the award-winning and legendary newsman.
Pepsi joins EstrellaTV’s ‘La Academia’ as Official Beverage Sponsor
Pepsi will be joining the series La Academia on EstrellaTV as the official U.S. beverage sponsor of the legendary Latin music competition series. The series is a co-production of Estrella Media and TV Azteca, airing and streaming live and simultaneously on EstrellaTV in the U.S. and Azteca Uno in Mexico on Saturdays and Sundays from 9 p.m. to midnight ET/6 p.m. to 9 p.m. PT. The series premiere was Sunday, June 12, and each week fans can vote for their favorite contestants in both the United States and Mexico online.
Omnicom Group publishes DE&I Report
Omnicom Group released its first stand-alone diversity, equity and inclusion (DE&I) report. The report, "Responsibly Relentless: Equity for All," outlines the company's key areas of focus for DE&I and includes 2021 U.S. diversity metrics, key performance indicators (KPIs) and our strategic framework to ensure DE&I permeates all business operations, employee and client experiences, and partnerships.
Sports fandom is increasing, powered by new digital platforms [REPORT]
Study by Nielsen and LaLiga Tech shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including Fantasy games.
Diversity In Market Research, Attracting the Next Gen [PODCAST]
In this episode of The New Mainstream podcast, Misty Wilson, Director of Marketing at Greenbook, shares perspectives from her journey as a woman of color in market research and what the industry needs to do to attract diverse talent.
What are the most valuable global brands in 2022?
The combined value of the world’s Top 100 most valuable brands has increased by 23% to $8.7 trillion over the past year, highlighting the importance of brand strength in navigating an unsettled global economy.
Marketing in the metaverse: An opportunity for innovation and experimentation
Talk of the metaverse has been ubiquitous over the past several months. In 2021, internet searches for the term increased by 7,200 percent. In December, Facebook rebranded itself as Meta, and CEO Mark Zuckerberg declared his ambition to “help bring the metaverse to life.” A month later, Microsoft said that its proposed acquisition of gaming giant Activision provided “building blocks for the metaverse.”
Seeking authenticity [REPORT]
Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and the community is acutely aware of this. These changing attitudes vary by country, which means perceptions about the community can vary as well.
TelevisaUnivision and VideoAmp announceData, Currency and Cross-Platform Partnership
TelevisaUnivision and VideoAmp announced a new partnership in which TelevisaUnivision will leverage VideoAmp’s data to power its suite of advanced advertising solutions.
Performative Gestures in Multicultural Marketing
At some point, we need to demonstrate that the “Performative Gestures” by many advertisers and their media buying agencies have merit and contribute to the overall growth of advertising and marketing to Multicultural Consumers.
Advertising that celebrates diversity is more likely to drive long-term business effects for brands [REPORT]
System1 released the findings from Feeling Seen USA, a comprehensive report examining diversity and inclusion in advertising. The report revealed that ads that successfully leverage emotional stories with diverse characters can contribute significantly more market share growth than the average U.S. ad
Recession looms. Marketers, you know what you should do, right?
Let me put this as simply as I can. Recession is not a one-size-fits-all event. How brands, sectors, and countries fare varies. If you brand is in decent shape, stay the course. If not, it is time to consider alternative strategies. And if you want a more detailed refresher than this, read on. By Nigel Hollis
Guidelines for working with diverse suppliers [REPORT]
The Association of National Advertisers (ANA), along with 4A’s and the ANA’s Alliance for Inclusive & Multicultural Marketing (AIMM), have created a set of guidelines to help marketers and agencies partner with diverse media suppliers and improve their ways of working together.
What Agencies Need to Know As We Face Economic Headwinds
What should agencies keep in mind amid inflation, rising interest rates, and uncertainty about the future? Here’s what’s going on in Adland and how you can prepare.
To Amplify Connection and Cultural Relevance Across Its Brands, Pernod Ricard USA Appoints Multicultural Agencies
Pernod Ricard USA announced it has selected four agencies to support its storytelling and marketing efforts, to better represent Black, Asian American Pacific Islander (AAPI), LGBTQ+ and Hispanic/Latino communities across the U.S. — Casanova//McCann, Che Creative, Titanium Worldwide LLC and PLAN C Agency.
U.S. teens are more likely than adults to support the Black Lives Matter movement
American teenagers are more likely than adults to express support for the Black Lives Matter movement, according to two Pew Research Center surveys fielded this spring.
MundoNow names Andrew Polsky – Chief Revenue Officer and Partner
MundoNow, previously Mundo Hispanico, announced it has appointed multicultural digital media veteran Andrew Polsky as Chief Revenue Officer and Partner. Polsky’s hire is part of Mundo Hispanico’s relaunch as MundoNow, a strategic move to build creative media tech tools and content that reach the entirety of the U.S. Latino market, which is now driven by the dominant 55 percent of America's Latino population that identifies as either bilingual, bicultural or English-language preferred.
