Agency
What Agencies Need to Know As We Face Economic Headwinds
What should agencies keep in mind amid inflation, rising interest rates, and uncertainty about the future? Here’s what’s going on in Adland and how you can prepare.
To Amplify Connection and Cultural Relevance Across Its Brands, Pernod Ricard USA Appoints Multicultural Agencies
Pernod Ricard USA announced it has selected four agencies to support its storytelling and marketing efforts, to better represent Black, Asian American Pacific Islander (AAPI), LGBTQ+ and Hispanic/Latino communities across the U.S. — Casanova//McCann, Che Creative, Titanium Worldwide LLC and PLAN C Agency.
U.S. teens are more likely than adults to support the Black Lives Matter movement
American teenagers are more likely than adults to express support for the Black Lives Matter movement, according to two Pew Research Center surveys fielded this spring.
MundoNow names Andrew Polsky – Chief Revenue Officer and Partner
MundoNow, previously Mundo Hispanico, announced it has appointed multicultural digital media veteran Andrew Polsky as Chief Revenue Officer and Partner. Polsky’s hire is part of Mundo Hispanico’s relaunch as MundoNow, a strategic move to build creative media tech tools and content that reach the entirety of the U.S. Latino market, which is now driven by the dominant 55 percent of America's Latino population that identifies as either bilingual, bicultural or English-language preferred.
Cox Media Group’s Orlando AM Delisted For Improper Encoding Move
Editor’s Note: This story was updated at 7:30pm Eastern based on newly received information from Nielsen Audio regarding the dates associated with the improper WPYO-FM PPM encoding. Additionally, SBS representatives have clarified prior statements regarding their contention that tampering of WPYO-FM following the transition of ownership of the station to SBS occurred. This alleged tampering may include PPM encoding changes but has not been verified. By Adam Jacobson
Americans Are Adopting Ad-Supported Streaming Services at a Faster Rate Than Non-Ad Subscription-Based Streaming Services
Comscore, Inc. announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
Enrique Pérez named Head of Partnerships & Client Solutions at The Latin Recording Academy
The Latin Recording Academy has appointed Enrique Pérez to lead its newly-formed Partnerships and Client Solutions team at the organization, effective immediately. As part of this new structure, he will be tasked with growing existing partnerships with corporate clients and brands, as well as expanding and developing new marketing properties and platforms.
Hispanic Americans’ Trust in and Engagement With Science [REPORT]
A new Pew Research Center survey, accompanied by a series of focus groups, takes an in-depth look at Hispanic Americans’ views and experiences with science spanning interactions with health care providers and STEM schooling, their levels of trust in scientists and medical scientists, and engagement with science-related news and information in daily life
Mundo Hispanico Becomes MundoNow in Move to Reach New Generation of U.S. Latinos
Mundo Hispanico, the largest certified-minority-owned bilingual and bicultural digital media platform in the USA, announced today it is rebranding to MundoNow in a move to reach the newly dominant 55 percent of America's Latino population that identifies as either bilingual/bicultural or English-language preferred.
This Year Next Year: 2022 Global Mid-Year Forecast
Many sectors are seeing significant growth in advertising revenue, yet there are fears of recession. E-commerce is finding its place in a world where in-person activities are resuming, all while pandemic-related lockdowns in China and supply chain bottlenecks from there and war-torn Ukraine contributed to a drag on growth in the first half of 2022.
Loneliness in gen Z
Younger generations are expressing a need for deeper engagement and more authentic social interaction, but can they find it online?
Why Marketers Are Returning to Traditional Advertising
Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter,...
Do you need to review your incumbent agency? If so – don’t launch a pitch
This post is by TrinityP3 Business Director, David Angell. David has extensive commercial and media experience gained most recently as the Regional Chief Operating Officer at Havas Group and through an almost twenty-year career in media agencies, which he uses to help drive optimal results for TrinityP3 clients. Do you know what I love? I love being able to recommend to a client that a pitch is not the answer.
Busted! Five myths about retail media
Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs.
Santaella named Chief Digital & Streaming Officer at Estrella Media
Estrella Media has announced that René Santaella has been elevated to the role of Chief Digital and Streaming Officer for the company. Santaella was EVP, Digital & Streaming Media, and helped launch the company's successful streaming and AVOD platforms.
Why Typography Is So Important for Your Brand
Typography is one of the most powerful tools of design and marketing, creating deeper brand meaning and influencing consumer sentiment
Global ad market on track for 8% growth in 2022
Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, published today. This represents a minor downgrade from the 9.1% growth rate Zenith published in December 2021. Growth will be supported by the Winter Olympics, mid-term US elections and soccer World Cup, which for the first time will take place in the most advertising-intensive period of the year in the run-up to Christmas. Faced with this tough comparison, growth will slow to 5.4% in 2023, before the Summer Olympics and US presidential elections help boost it to 7.6% in 2024.
Internet Crushes Traditional Media: From Print to Digital
Many Americans may not remember the last time they stopped by a newsstand to pick up a magazine or newspaper. Or the last time they passed by – let alone walked into – a video store.
The inflation outlook
US inflation is at its highest point in nearly 40 years. Here are scenarios for how inflation might evolve in the next three years and actions your organization can take to be resilient in each.
