The Census Bureau is conducting its 2005 National Census Test to study issues such as the possibility of a questionnaire in two languages along with design changes meant to be user-friendlier. In addition to the traditional method of completing and mailing back questionnaires, some households will also be given the opportunity of filling out their questionnaire on the Internet.
Agency
Home Depot A Colores.
The Home Depot announced the launch of a new Hispanic color palette named Colores Orígenes. Capturing the richness of colors influenced from Latin America and the Caribbean, the vibrant palette will feature more than 70 colors. The color palette is the first of its kind and was created after research demonstrated that consumers would welcome a paint line that reflects Hispanic culture, with Spanish names to provide inspiration through a collection of shades they can relate to visually.
Sedano’s Lights The Way To A Cure.
If you’ve been to a Sedano’s Supermarket in the month of August, you may have seen hundreds of paper balloons taped to their walls and windows. Hopefully you bought one. If you did, you helped in the fight against cancer. For the fourth consecutive year, all Sedano’s Supermarkets are participating during the months of August and September in a paper balloon sales campaign to help raise funds and awareness for The Leukemia & Lymphoma Society’s Light The Night Walk.
Nearly 60% of Vehicle Shoppers Say Gas Prices Have Influenced Vehicle Purchase Decisions.
Fifty-nine percent of U.S. in-market vehicle shoppers say that gas prices have either changed their minds or strongly influenced purchase decisions, according to the August 2005 AutoVIBES, a monthly automotive study from Harris Interactive and Kelley Blue Book Marketing Research tracking consumer automotive buying intentions.
Help Define Automotive Purchase Behavior – Few Choose Vehicles Based On Environmental Impact.
When it comes to cars, trucks and motorcycles, more Americans are interested in design, performance and technology than in being environmentally conscious, according to data just released by Mediamark Research Inc. (MRI).
IDT Launches TúYo Mobile.
IDT announced the launch of TúYo Mobile, a new prepaid wireless service. TúYo Mobile is designed especially for the mobile communications needs of US Hispanics.
Buchanan’s Scotch Whisky Celebrates Mexican Independence.
On September 16, when Mexico celebrates its independence, more than 30 million Mexicans living in the United States will join the festivities with enthusiasm. This year, for the first time ever, Diageo, the maker of Buchanan’s Blended Scotch Whisky and the world’s leading premium drinks company, will distribute thousands of leather wristbands with the colors of the Mexican flag. As early as August, the Mexican community will be able to show off their wristbands as a symbol of Mexican pride.
HPRA National AD HOC Committee For 2006.
The Hispanic Public Relations Association (HPRA) is currently accepting submissions from interested individuals who would like to be a part of a national ad hoc committee to further expand HPRA’s presence across the country.
Wheaties Pays Tribute To Roberto Clemente.
Wheaties will commemorate Hispanic Heritage Month with the release of a new special-edition package honoring the late Pittsburgh Pirates Hall of Famer Roberto Clemente. The package was unveiled today at PNC Park in Pittsburgh, with members of the Clemente family and representatives of Major League Baseball taking part in the ceremony.
Advertising Market Grows 4.5% – US Hispanic Down.
Total advertising expenditures for the first half of 2005 increased 4.5 percent, compared to the same period in 2004, to $70.5 billion, according to data released today by TNS Media Intelligence (TNS MI). The 4.5 percent first half growth follows a first quarter increase of 4.4 percent, indicating that the advertising market is maintaining spending.
On the other hand, US Hispanic media expenditures have slowed down since the initial report this year by TNS that stated that US Hispanic advertising expenditures would grow by 10.5% for 2005 vs. 2004 and that they grew by 5.8% in 1stQ 2005 vs. 2004. TNS states that for the first half of 2005, US Hispanic advertising expenditures grew by 3.4%, a figure that potentially could put the market in low 2% growth rate for total 2005 and/or flat or below 2004.
Consumer Confidence Index Rebounds In August.
The Conference Board’s Consumer Confidence Index, which had declined in July, rebounded in August. The Index now stands at 105.6 (1985=100), up from 103.6 in July. The Present Situation Index increased to 123.6 from 119.3. The Expectations Index edged up to 93.7 from 93.2 last month.
