Agency

Budweiser and the Mexican Olympic Committee announced the beer brand’s sponsorship of Mexico’s Olympic Team. The partnership provides the country’s Olympic hopefuls with valuable financial support to help with training for the upcoming 2006 Olympic Winter Games in Torino and 2008 Olympic Games in Beijing.

Sprint opened for business under a new brand, designed not only to increase the loyalty of its 40 million customers, but also to aggressively capture new customers by offering choice and flexibility. The resounding answer to virtually all of their questions will be, “Yes you can.”

Radiovisa will host an all day radiothon on Thursday, September 8th, 5:00 am – 7:00 pm PT, to benefit the victims of Hurricane Katrina. The live broadcast will air on Radiovisa 830 AM KMXE Los Angeles and across the Radiovisa Network.

Univision Communications Inc. partnered with the American Red Cross to assist in fundraising efforts aimed at helping those in need due to the devastation resulting from Hurricane Katrina. Univision Communications enlisted its entire platform of media outlets in order to reach out to all constituents interested in contributing to the fundraising efforts.

The National Association of Broadcasters announced that local radio and television stations across America will raise a minimum of $100 million for victims of Hurricane Katrina.

Kraft has assigned Kraft Macaroni & Cheese and DiGiorno Pizza to New York based, The Vidal Partnership. The accounts were previously handled by New York based, The Bravo Group.

Well???? Confusion exists due to the lack of clarity on the part of Bank of America. The lack of clarity continues.

Don Gilberto selected Los Angeles-based integrated marketing communications agency Acento to introduce its lunch meat products to the Hispanic consumer market with the launch of a Spanish-language advertising campaign.

Anita Santiago Advertising (ASA) has significantly added to its strategic expertise and account service capabilities with the appointment of industry veteran Ingrid Otero-Smart to the newly created position of president. Otero-Smart, who most recently served as president and chief operating officer of WPP’s Hispanic agency Mendoza Dillon, joins ASA founder Anita Santiago to form a powerful leadership team.

Lopito, Ileana & Howie (LIH), Puerto Rico’s largest ad agency with billings of $120 million, announced the launch of Azafrán, a new division serving global marketers looking to target the U.S. Hispanic.