Agency

Just when marketers thought it couldn’t get any more difficult targeting ad dollars, African Americans and Hispanic consumers are adopting new media as an influence on their purchases, according to BIGresearch’s spring (May/June) Simultaneous Media Survey (SIMM VI) of 14,847 respondents.

A Stanford University study comparing findings from top Internet research providers to Census data and other benchmarks shows that, for many data points that are critical to marketers, Knowledge Networks produced results that are dramatically more valid and reliable. By contrast, other well-known online vendors produced data that could lead to mistaken conclusions about consumer choices and marketing ROI.

Baby Boomers have impacted Americans’ eating habits throughout their lives. They’ve made their mark in the fast food boom of the 60’s, the fern bars of the 70’s, the microwave oven and take-out trends of the 80’s and 90’s and now the health movement. This movement is being seen throughout the food market. People in their 50s, the older boomers, are now worried about fat, salt, cholesterol and sugar more than people in their 40s, the younger boomers.

Through a series of television commercials, print, Internet ads and a unique Web experience, Verizon’s broadband experience puts Hispanic consumers in the center of the action, delivering richer experiences that are, as the theme of the campaign states, “A Todo Lo Que Da” (to the max).

The 3rd annual Alloy College Explorer Study, powered by Harris Interactive, reveals that the U.S. college student market (ages 18-30, from two-year and four-year colleges, attending part-or full-time) has evolved into one of America’s most sophisticated and hard working. The number of students employed has reached a powerful 78 percent, generating substantial levels of income and marking significant increases in discretionary spend. With enrollments at an all time high, the result is a booming college student marketplace representing over $175 billion in consumer spending .

Every year the largest and most waited for Salsa Musical Festival in the World has been celebrated in New York’s Madison Square Garden. This year completes a milestone that atones for the longevity of the music genre, as well as its major promoter, Ralph Mercado.

While most believe insurance is important to protect assets and, in the case of life insurance, their families, Los Angeles-area Latino consumers in general under-utilize insurance, according to a study released by the Tomás Rivera Policy Institute (TRPI) at the University of Southern California.

HispanicAd.com sent out an editorial pieces regarding the increasing number of US Hispanic creative professionals offering their potentially negative opinions of the US Hispanic Market creative process, the limitations imposed by advertisers and the lack of sophistication of our consumers. The opinions about the unsophisticated nature of our industry and consumers are being parleyed in creative magazines South of the border. In a effort to be fair, we will publish ALL comments on our editorial piece. Read them and you decided.