Aeromexico, Mexico’s largest airline, announced Aeromexico’s Family and Friends Plan, a discount package for families and group travel to Mexico. For travel between August 10 and December 10, 2005, families or groups of four will receive one free ticket with the purchase of three when traveling from 14 Aeromexico U.S. gateways and Tijuana.
Agency
Public Awareness Of Internet Terms?
Large numbers of internet users do not know the basic definition of some of the hottest new internet innovations and one of the most serious online dangers.
FTS Wireless Launches First Hispanic Radio Campaign.
FTS Wireless, Inc., a subsidiary of FTS Group, Inc., announced that it will launch its first ever radio campaign targeted at the high-growth Hispanic market.
2005 Back to School Spending.
Though clothing, shoes, and school supplies will be strong sellers for the back-to-school season this year, spending in the electronics category will be tempered, according to the findings of a new National Retail Federation (NRF) survey.
2005 Hispanic Opinion Tracker.
People en Español releases their findings from the fourth wave of its comprehensive research study-the Hispanic Opinion Tracker (HOT).
Mendoza Dillon & Mosaica To Form MosaicaMD.
The Bravo Group announced the merger of two of its agencies: Irvine, California-based Mendoza Dillon and New York-based Mosaica.
Spanish Language Here To Stay?
A study titled: “The Future Use Of The Spanish Language In The USA — Projected to 2015 & 2025” just released by Hispanic U.S.A. Inc. reveals startling results about the dramatic continued growth of Spanish-Speakers in America.
Heating Up Hanes.
Hanes announced it will expand its “Look Who We’ve Got Our Hanes on Now” campaign with two stylish Latin entertainment personalities. The beautiful Mexican singer and soap opera actress, Aracely Arambula, and the charming Mexican ranchera balladeer and actor, Pablo Montero, will appear in a series of television commercials on Spanish language television.
Ingrid Otero Smart Leaves Mendoza Dillon.
Ingrid Otero-Smart President/COO of Mendoza Dillon has decide to leave the agency after 18 years of service to pursue new opportunities.
The Bravo Group Adds & Promotes.
The Bravo Group announced the appointment of Delia deLisser as a new Group Account Director, and the promotions of Tracy Decker to VP, Media Director and Yvonne Montanino to Associate Director, Strategic Planning & Research.
Girl Scouts Encourages Young Latinas To Stay Connected.
About 500 Girl Scouts, family members and volunteers have joined forces to address the specific needs of young Latinas at Girl Scouts of the USA’s fifth National Latina Conference, which took place July 14 through July 17 in Uniondale, N.Y. in partnership with Girl Scouts of Nassau County. The 2005 National Latina Conference is sponsored by Bank of America and has the theme “Connect to Friends, Family and Envision the Future.”
‘La Guia para el Bienestar’ Dulcolax Promotion Living Healthier.
To help inspire Hispanic women to take the healthy lifestyle plunge, talk show host Cristina Saralegui and Dra. Maritza Fuentes are teaming up to raise awareness about health and fitness issues that are rarely discussed.
