For someone apparently away from the business, advertising icon Daisy Exposito-Ulla keeps herself pretty busy. As Ad Age recently put it, the former leader of the Bravo Group – who shook the industry with her resignation last November – has kept herself involved with advertising organizations and participating in major marketing events.
Most recent sighting?
Scarborough Research released an analysis of beer consumers (ages 21+), which indicates that today’s beer drinkers are more likely to be between the ages of 21-34 and affluent.
Chief executives across the United States are less confident about the state of the economy now than they were in the first quarter of this year, The Conference Board reports in its latest survey of CEOs.
According to the U.S. Census Bureau, Hispanics are the largest minority group in the country, a trend that is having a great impact on American workplaces and the ways companies manage their workforces.
Advertising Age has just published their second annual Hispanic Fact Pack offers valuable, hard-to-find data about demographic trends, marketer spending by category and company, Hispanic media and an expanded ranking of the top 50 Hispanic ad agencies.
U.S. Hispanics with Internet access at home are rapidly adopting broadband, with half of online Hispanics going online over high-speed connections at home, according to the third annual AOL/Roper U.S. Hispanic Cyberstudy. That’s on par to the share of the general online population with broadband at home, and comes despite the fact that Hispanics are relatively newer to the Internet, the survey found.
Marinela announced the launch of a special addition to its popular Barritas line. Marinela Barritas Guava is the latest flavor in the collection of delicious fruit bars made up of cookie on the outside, fruit filling in the center, and fun all-around. Barritas are also available in strawberry and pineapple flavors.
The percentage of minorities working in local television news last year was largely unchanged, according to a survey released today by the Radio-Television News Directors Association. The percentage of minorities working in local radio dropped.
Advertising spending for the first quarter 2005 rose 2.4% over the same period last year, due to gains across major media, according to preliminary figures released by Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research.
On July 20, Colombians will celebrate their Independence Day in style with a tricolor bracelet showcasing their beloved flag’s colors-yellow, blue and red-thanks to Diageo, the maker of Buchanan’s blended Scotch Whisky. Showing support for the more than 500,000 Colombians living in the United States, the company will distribute thousands of bracelets throughout festivities in Miami, New York and New Jersey. The bracelets were created as a “symbol of Colombian pride”.
