Agency

The sight of crossing guards and bright yellow buses mean the “dog days of summer” and the traditional summer break have come to a close — our nation’s schools have reopened! This edition of Facts for Features highlights the many interesting statistics evolving from students and teachers returning to the classrooms.

A series of 26 tables on the 39 million people who moved between 2003 and 2004. The moving rate of 14 percent of the population continues a gradual, long term decline in residential mobility among U.S. residents since the late 1940s. Information is presented at the national and regional levels, along with characteristics of movers, such as by race and Hispanic origin, age, marital status, educational attainment, labor force status, occupation and industry group, income and poverty status and reason for moving.

In July 2005, information about how much Americans spend for health care, groceries, clothing, transportation, housing and other items will be collected by U.S. Census Bureau field representatives from a sample of randomly selected households across the country.

Mosaica, the multicultural communications agency under The Bravo Group umbrella, announces the appointment of Nilda Velez as General Manager.

When it comes to new media the 18-24 year old age group has cornered the market and complicated most marketing models advertisers use today. When marketers wonder what happened to 18-24 year olds usage of traditional media like TV, the answer is they are early adopters of new media according to just released information from BIGresearch’s newest Simultaneous Media Survey (SIMM VI) of over 14,000 consumers.

In line with the significant, and continued, growth of the Hispanic middle class population, two particular mortgage-based credit products – home equity loans and home equity lines of credit – have also showed a significant upswing among this segment, jumping 35 percent and 25 percent respectively from 2003 to 2004, according to an analysis of data from the Integras Market Audit.

Visa USA announced the debut of its Hispanic Financial Education Campaign. The new program is aimed at providing Hispanic consumers the tools they need to make sound financial decisions in their lives.

The global entertainment and media (E&M) industry is in its strongest position since 2000, and will increase at a 7.3 percent compound annual growth rate (CAGR) to $1.8 trillion in 2009, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2005-2009. Improved economic conditions and an advertising upswing, combined with expanding online distribution of music, films, books and video games, will be key drivers triggering end-user spending.

Verizon Corporation recently awarded Orcí PR its national Spanish-language media relations.