Agency

It’s a good thing that producers George Wein and Ralph Mercado are so cool, because they have put together one fiery night of Latin music at the 2005 JVC Jazz Festival – New York on Saturday, June 25, at 8:00 p. m. at Carnegie Hall, 57th Street and 7th Avenue. Salsa Meets Jazz stars Eddie Palmieri Y La Perfecta II featuring Herman Olivera and The 2 Worlds of Ray Barretto featuring Adalberto Santiago with special guest jazz soloists Randy Brecker and Ronnie Cuber.

The Pilsen Neighbors Community Council presents the 33rd Annual Fiesta del Sol, returning July 28th-31st, 2005. This year’s Fiesta del Sol carries a special theme, “Para Nuestra Communidad y Cultura”, offering a wealth of knowledge and empowerment to our community in Chicago. That theme alone states what the FDS (Fiesta del Sol) is all about.

Reventón Super Estrella the summer concert that sold out in 22 minutes last year; returns with a stellar line up: Juanes, Alejandro Fernandez, Thalia, Julieta Venegas, Ivy Queen, La Quinta Estacion and La Sinfonia.

Time was, about a year or two ago, when advertisers’ biggest obstacle to increase ROI was consumers’ simultaneous consumption of media. The latest Simultaneous Media Survey (SIMM VI) of 14,000 consumers from BIGresearch details a new hurdle for advertisers — multitasking, the engagement in other non-media activities while consuming media and the numbers are large.

Bank of America announced the launch of its new financial fitness campaign entitled “Team Up with Bank of America: Educate to Activate,” during a press conference at the Home Depot Center. Partnering with Club Deportivo Chivas USA and best-selling author, Los Angeles native Louis Barajas, Bank of America hopes to further educate local Latinos on the importance of developing a healthy financial lifestyle.

Corporate Project Resources, Inc. (CPRi) announced the recent findings of its “Bridging the Gap Between HR and Marketing” study. CPRi works with both marketing executives and HR executives to help solve companies’ marketing staffing needs and found that there were some definite gaps in communication between HR and marketing. To gain a better understanding of this gap, CPRi surveyed over 500 HR executives and over 1,000 marketing executives within Fortune 500 companies.

A recent survey that revealed barriers to growth for multicultural public relations professionals should be a wake up call to the industry, according to the Hispanic Public Relations Association (HPRA), a national, non-profit organization that represents Hispanic communications professionals.

While the uninsured population of the United States is still dominated by native-born
Americans, it is becoming increasingly comprised of immigrants, and the trend appears to be accelerating, a new study by the nonpartisan Employee Benefit Research Institute (EBRI) shows.

Euro RSCG Worldwide announced the results of a landmark study. The agency conducted face-to-face interviews with 2,000 men and women, age 18 and older, in Mexico as part of its ongoing Prosumer Pulse global survey.

Esperanza USA released the results of a groundbreaking study on the state of the nation’s Hispanic housing. The report demonstrates that despite their unprecedented progress, Hispanic Americans face many housing difficulties in today’s market.