Customers of Hispanic descent are more avid and passionate in their relationships with brands and stores than customers of non-Hispanic descent, say Tim Keiningham and Terry Vavra, keynote speakers at the Strategic Research Institute’s 6th Annual U.S. Hispanic Marketing Boom & Profitable Customer Relationship Strategies Conference.
Agency
Lactose Intolerance Among Latinos In Washington DC.
The nonprofit Physicians Committee for Responsible Medicine (PCRM) is launching a new ad campaign to draw attention to the problem of lactose intolerance, especially among people of color, and to offer legal assistance to those who may have been sickened by dairy products. Scheduled to debut in mid-June on Metrorail platforms and inside trains and buses, the ad reads, “Got Lactose Intolerance? 75 percent of people do, particularly people of color. If you’re lactose intolerant, you may have grounds for a lawsuit.”
Movida Communications Adds More Cities.
The Cisneros Group of Companies announced that the nation’s first pay-as-you-go wireless communications service specifically targeting the more than 40 million Hispanics living in the United States is now available in Houston, San Antonio, El Paso and throughout the Rio Grande Valley of Texas.
The Feminization Of Mexican Migration To The U.S.
Until the late 1980s, Mexican migrants to the U.S. were almost exclusively men. Today, however, women account for 30-to-45 percent of Mexican immigrants. Why? Tighter border controls caused many undocumented migrants to minimize crossings back to Mexico and prolong their stays in the U.S., and an amnesty program that granted permanent residency, both leading the men to bring their wives and mothers.
Fuller Portrait of Unauthorized Migrants.
Contrary to the stereotype of undocumented migrants as single males with very little education who perform manual labor in agriculture or construction, a new Pew Hispanic Center report shows that most of the unauthorized population lives in families, a quarter has at least some college education and that illegal workers can be found in many sectors of the US economy.
dRM ‘Fresh Fridays’.
del Rivero Messianu DDB has started a new tradition called “Fresh Fridays”. These monthly gatherings consist of breakfasts or luncheons with special guests from the Communication industry, beyond just Advertising.
Brahma Beer Ginga Guide.
In conjunction with the U.S. launch of In Bev’s Brahma Beer, Lápiz has created the “Brahma Sutra.” The unique guide will help those seeking to bring “ginga”, a Brazilian philosophy and approach to life, into its consumers’ lives.
Core Values & Common Traits In The Heterogeneous Hispanic American Market.
We have all heard the news: the Hispanic population in the U.S. is exploding, jumping from 22.4 million people in 1990 to nearly 40 million in 2003. And most marketers want to get to know them better, since their purchasing power is expected to grow to as much as $1 trillion by 2010. And by now, market researchers have realized that the term “Hispanic” is really just a convenient way of describing a large, heterogeneous group of people rich in diversity and cultural subtleties; a group for which a one-size-fits-all approach to marketing does not fit. Yet, the contemporary Hispanic American market shares many core values and traits that have implications for Hispanic research and Hispanic marketing.
Hidden Facts in New Census Hispanic Data.
There has been much press coverage of the U.S. Census Bureau’s news that Hispanics accounted for approximately half of the national population growth between July 1, 2003 and July 1, 2004. There are some lesser known but equally important facts that have yet to be highlighted in the new Census data. For example, did you know …
Sánchez – VP Director of Media Services @ The Bravo Grtoup.
The Bravo Group announced the promotion of Isabella Sánchez to Vice-President, Director of Media Services effective June 1, 2005. She was promoted from Vice-President, Media Director. Though based in Miami, she will spend time between the Miami and New York headquarter offices.
As Vice-President, Director of Media Services, Isabella will now have full oversight responsibility for Bravo’s media planning and buying teams in the Miami, NY, San Francisco, Chicago and Irvine, California offices.
Ripe & City.
Casa Naranja is a networking firm founded to meet the lifestyle needs of the modern Latin American woman. Beginning in June, the company will host exclusive monthly events at different New York City venues. Casa Naranja’s services include resource and networking development; planning, hosting and fundraising for events; and an e-zine and members-only concierge guide.
