Agency

Immigrant women entrepreneurs are rapidly making their mark in the U.S. business sector, in every region of the country and across a large range of industries. Today, immigrant women of the post-1960s wave of immigration comprise one of the fastest growing groups of business owners in the United States. This study examines the rise of immigrant women entrepreneurs and profiles them as a group using data from the 2000 Decennial Census and other sources.

Total advertising expenditures for all media in 2004 increased 9.8 percent to $141.1 billion compared to 2003, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information.

Miami agency C.O.D has created a new commercial titled “Ink” for Volkswagen’s Touareg SUV. The spot was created using an innovative 3-D animation technique that made it possible for the Touareg to play a cat and mouse game with a mischievous ink spot.

The week of March 6th, del Rivero Messianu DDB’s McDonald’s TV spot “She’s Mine” was one of the top five viewed international spots on AdForum.com out of the 121,410 spots seen that week.

LatinWorks Marketing is launching a new creative campaign for award-winning baby food company, Beech-Nut Nutrition Corp. The launch spot, titled “Grandmothers” hits the air this week on Univision, Telefutura and Telemundo network stations.

Children and teens are spending an increasing amount of time using “new media” like computers, the Internet and video games, without cutting back on the time they spend with “old” media like TV, print and music, according to a new study released today by the Kaiser Family Foundation. Instead, because of the amount of time they spend using more than one medium at a time (for example, going online while watching TV), they’re managing to pack increasing amounts of media content into the same amount of time each day.

An unprecedented survey of nearly 5,000 Mexican migrants who were interviewed while applying for identity cards at Mexican consulates in the United States has found that most want to remain in this country indefinitely but would participate in a temporary worker program that granted them legal status for a time and eventually required them to return to Mexico.

Scarborough Research released an analysis which finds that Houston is the top U.S. local market for Potential New Auto Buyers*. Sixteen percent of consumers in Houston reported that they or another member of their household plan to purchase a new vehicle during the next 12 months. Los Angeles, San Antonio, Miami, and New Orleans round out the top local markets for Potential New Auto Buyers, with 15 percent of consumers in these markets planning to buy a new vehicle during the next year.