Agency

Girls Inc. will honor Linda De Jesús-Cutler at the annual Girls Inc. Celebration Luncheon on March 30th in New York City.

Recognizing the need to strengthen credit history within the Hispanic community, Bank of America announced the launch of its new Efectiva Visa Platinum — a full-service rewards credit card that will provide Hispanic customers with the control and peace of mind necessary to effectively manage their credit while earning valuable rewards.

Grupo Mahou San Miguel has selected Marañon & Associates as its advertising agency of record in the US. The Coral Gables agency will handle all research, planning, creative, media buying and event marketing for the account in the US.

Hispanics had nearly 553,000 cosmetic plastic surgery procedures in 2004, an increase of 49 percent from 2000 and a 7 percent increase from 2003, according to statistics released by the American Society of Plastic Surgeons (ASPS).

The National Association of Realtors Public Awareness Campaign launches its first-ever Spanish-language television ad this week to encourage Hispanic real estate consumers to work with a Realtor. The ad portrays Hispanic Americans sharing their hopes, dreams and stories about achieving the American dream of homeownership.

Advertising Age is accepting entries for its seventh annual Hispanic Creative Advertising Awards. TV, radio, magazine, newspaper, out-of-home and interactive ads and Web sites targeted at U.S. Hispanic consumers that broke between May 1, 2004 and April 30, 2005 are eligible.

A study conducted by Roper Public Affairs on behalf of Allianz Life Insurance of North America found that U.S. Hispanics between the ages of 45 and 64 with a household income of at least $45,000 are likely to say they are financially successful (74 percent). As a group, they are more likely to feel in control of their finances than they believe their parents once felt, and are particularly likely to save more than their parents did. However, they also worry more than the general public about paying for their children’s education.

In the 80+ metropolitan markets surveyed regularly by The Media Audit the number of two-income households has stayed steady since 2000 at approximately 35.5 million but a higher percentage are now affluent.

Everlast Worldwide Inc. manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name, today announced the availability of Everlast Nutrition for Latinos.