Agency

Nielsen Media Research made public the report of The Independent Task Force on Television Measurement.

Co-Chairman/CEO Manny Machado, announced a broad reorganization of MGS Communications (MGS), and new staff appointments. The restructuring effort follows Machado/Garcia-Serra Publicidad’s purchase of The IAC Group in October of 2004 to form MGS Communications.

Consumer media habits are changing as people watch video-on-demand services through their cable or satellite provider (10 percent in the past month), access news online (11 percent in the past month) and listen to Internet radio (37 million in the past month), according to a new study by Arbitron Inc. and Edison Media Research.

As part of its strategy to reach out to the urban and Hispanic markets, Greyhound Lines, Inc. has launched a new nationwide radio campaign featuring the new voices of Greyhound, comedians Wanda Sykes and Adál Ramones. The ads, created by Dallas-based agency The Richards Group, touch on current issues facing the public.

A survey of nearly 5,000 Mexican migrants who were interviewed while applying for identity cards at Mexican consulates in the United States has found that an overwhelming majority would vote in Mexican elections scheduled for next year if they had the opportunity. The Mexican Congress is now debating a proposal that would permit absentee voting by Mexicans living outside the country for the first time.

Yasmin Davidds, daughter of Latino immigrants, recognized speaker, coach and expert in Latino women issues, announced the Spanish release of her audio/CD self-help system “¡Adelante Mujer! Los siete pasos al éxito para la mujer latina”.

NOP World Technology announced results of its mKids Study, revealing that cell phone ownership has topped 16 million among teens and tweens nationwide, with almost half (44%) of 10-18 year olds in the US owning a cell phone.

The Pew Hispanic Center has developed new estimates for the size and key characteristics of the population of foreign-born persons living in the United States without proper authorization using data from the March 2004 Current Population Survey which is conducted by the U.S. Census Bureau and the Department of Labor.

Wal-Mart Stores has resolved on a civil basis the Department of Justice’s more than four-year-long investigation into the employment practices of its former floor-cleaning contractors.

Checks for as much as $10,000 began going out today to more than two thousand Latino janitors who won $22.4 million in the largest class action settlement involving the failure of janitorial subcontractors to pay their employees according to overtime and minimum wage laws.