Lactaid Brand, marketers of Lactaid Milk and Lactaid Dietary Supplements for people who are lactose intolerant, announced the launch of its “Con Lactaid, el Premio lo Nuestro, te cae muy bien” sweepstakes offering consumers the opportunity to experience the 17th Annual Latin music awards program firsthand in Miami, Florida on February 24.
Agency
Kia @ al Punto.
Tustin, California based al Punto Advertising has been Awarded the Hispanic assignment for Kia Motors.
A New Network of Communications Agencies Covering LatAM, the Caribbean & The USA.
A group of 15 communications agencies from Latin America, the Caribbean, and the United States, with a presence in 18 markets and a combined billing of US$7 million, employing close to 200 staff and handling a portfolio of about 260 clients, announced the creation of Comya Global, a single network of boutique agencies whose focus is on personalized service with a broad local knowledge base in each country, giving effective results with a low implementation cost.
PSA en Español About Alzheimer’s Prevention.
The Alzheimer’s Association announced the launch of its first-ever Spanish-language radio and print PSAs as a call to action for Latinos – particularly the almost 8 million Hispanic baby boomers – to take steps now to reduce their risks of developing Alzheimer’s disease. As the newest element of the Association’s ongoing Maintain Your Brain consumer education effort, “Síntomas” includes radio and print public service announcements exclusively in Spanish.
U.S. Bank @ Las Americas on U.S.-Mexico Border.
U.S. Bank opens at the international border community at San Ysidro, Calif.
HIV Makes Gains In Hispanic Community.
The US Department of Health and Human Services’ (DHHS) latest national Spanish-English language HIV PSA campaign was launched this October to raise awareness about HIV/AIDS in the Latino community and to promote prevention, testing and treatment.
