Nextel Communications Inc. announced the further targeted expansion of the “Nextel. Ya.” advertising campaign to the Hispanic communities in Orlando, Tampa, Boston, Philadelphia, Fresno, Sacramento and the Washington, D.C. area. The expansion includes a new Spanish-language television advertisement, which will air in these markets as well as Los Angeles, Miami, Chicago, San Diego, New York, Dallas and Houston. The campaign also includes new print, outdoor and radio executions.
Agency
De La Garza – Director of Client Services & PR @ Creative Civilization.
Creative Civilization – An Aguilar/Girard Agency announced the addition of Mike De La Garza as Director of Client Services and Public Relations to the Agency’s Executive Management Team.
Aida Levitan Leaves Bromley Communications.
Aida Levitan founder of Sanchez & Levitan, the agency that was purchased by Publicis and later merged with Bromley Communications has left the agency.
HR Executives Will Be Looking More At People Measures To Meet Company Goals.
While few companies make significant use of people measures to meet their strategic targets, a majority say that they will increase their use of these tools, according to a report released by The Conference Board.
Pharmaceutical Foods & Beverages Market To Reach $20B By 2007.
Increasingly, studies are showing that many major illnesses are diet-related-and consequently diet-preventable-food has become an integral part of self-care plans, and products classified as “phoods,” or, those that combine the health benefits of foods with pharmaceuticals, are experiencing healthy market gains.
GUND En Español.
For the first time, GUND, a leading plush manufacturer with more than a century of tradition in quality and innovation is introducing social expression plush “En Espanol”. The Spanish line represents translations of GUND’s popular social expression offerings and babyGUND plush.
First Hispanic To Perform the Star Spangled Banner @ The Presidential Inauguration.
On Thursday, January 20th, 2005 nineteen-year-old, Miami native Latin Recording Artist Ana Cristina will become the first Hispanic to perform The Star Spangled Banner at the Presidential Inauguration.
Hitting the Mark With US Hispanic Event Marketing.
One of the biggest trends in US Hispanic marketing is the increased implementation of below-the-line marketing initiatives, especially Event Marketing.
Agency Search For Corporate Communications +77%.
AdForum.com reported a 77% increase in searches for advertising agencies and marketing communication companies that have an expertise in Corporate Communications. This was the largest category increase reported for the year.
Cal Lotto Close To Finishing Review For Hispanic Agency.
The California Lottery is close to finalizing their agency review in the next month for a Hispanic AOR, an account valued at $28 million over 4 years.
