Agency
2022 Guide to In-Game Advertising Trends [INFOGRAPHIC]
Consumer Acquisition published an infographic featuring insights on in-game advertising trends, including different formats that are more powerful when used together and the market growth for in-game advertising.
How US consumers are feeling, shopping, and spending—and what it means for companies
The latest Consumer Pulse survey shows that, across America, people have simultaneously embraced new behaviors and reverted to old ones. What will they do next?
Not all Advertising Frequency is created Equal when it comes to Sales Lift
When it comes to marketing campaigns, recent advertising exposure (or recency frequency) is more effective at increasing incremental sales for consumer packaged goods (CPG) brands than iterative (or repeat) frequency, according to new research analysis from NCSolutions (NCS) about how advertising works.
Marketers Differ on the Metrics That Matter for Live Events
As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets.
Impremedia sold
My Code announced the completion of its acquisition of a majority ownership interest in Impremedia.
People Don’t Talk about Bruno, Nor the Importance of Spanish in Marketing: Daisy Expósito-Ulla wants to change that.
For over 40 years, many have predicted the demise of Spanish-language media and advertising in the U.S., despite Census results reporting that Hispanics have accounted for over 50% of the total U.S. population growth for more than 20 years. Why is this?
Canela.TV & Industrias Tajín Honor Mexican Cuisine with New Docu Series
Canela.TV announced a partnership with Industrias Tajín, a leading manufacturer and distributor of hot sauces in Mexico, the United States, Central America and Europe. The collaboration aims to promote Mexican food culture with the exclusive launch of "Ahogadas," a docu series focused on a delicacy from Jalisco tortas ahogadas.
Ruder Finn acquires Comunicad
Ruder Finn announced that effective immediately, the team members of DC-based multicultural agency Comunicad LLC will join the agency.
Current Financial State of the U.S. Latino Community
mitú, in partnership with premier multicultural marketing and communications agency The MRKT, released the second edition of the mitú InTell Series of studies focusing on the current financial state of the US Latino population. Some of the discoveries indicate that Latinos lead in certain aspects when compared to the general population, such as in the use of financial technology and in the early adoption of cryptocurrencies and NFTs but fall behind in other aspects including home ownership and in the use of banking products and services.
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be
Channel fragmentation and increasing media options provide consumers with an abundance of choice, but they present a hurdle for marketers that rely on traditional mass reach channels to increase brand awareness. And just as we’ve seen in previous years, the marketers surveyed for Nielsen’s 2022 Annual Marketing Report say building brand awareness is their top objective for the year ahead. Similarly, their top business priority is new customer acquisition.
Telemundo announces ‘PEOPLE’S CHOICE LATIN MUSIC AWARDS’ to air in 2023
The globally-recognized People’s Choice Awards is expanding across NBCU’s television portfolio with the announcement of the first-ever People’s Choice Latin Music Awards set to air on Telemundo in the spring of 2023. The only award show for the people, by the people, People’s Choice Latin Music Awards builds off the flagship E!/NBC show and will celebrate all genres of Hispanic music, entertainment, style and pop culture, chosen entirely by the audience in the same spirit of the established brand.
As telework continues for many U.S. workers, no sign of widespread ‘Zoom fatigue’
As remote work continues for many Americans, more than half of workers who say their jobs can mainly be done from home say they often use online platforms to connect with co-workers (56%). Most of these workers say they are fine with the amount of time they spend on video calls, but about one-in-four say they are worn out by it, according to a January 2022 Pew Research Center survey.
Shopping Amid Inflation Adds to Consumer Stress
he latest round of research conducted by Vericast found that 50% of all consumers and 64% of Millennials indicated that making spending decisions along with rising prices due to inflation are negatively impacting their mental health. Over a quarter agree that inflation is also influencing their decision to seek appropriate care.
Beyond Cinco de Mayo: Celebrating Everyday Fiestas to Win the U.S Hispanic Consumer
With such a vibrant culture and rich sense of togetherness, it’s no wonder Latinos love fiestas.
Canela Media launches Innovation Lab
Canela Media announced the appointment of global product leader Dr. Shampa Banerjee as its first ever Chief Product & Technology Officer (CPTO). Prior to joining Canela Media, Banerjee served as an Executive Vice President at ViacomCBS and the Chief Product Officer for Pluto TV. The announcement was made today by Isabel Rafferty, Canela Media founder and CEO, to whom Banerjee will report.
Las Vegas Review-Journal launches 7@7 En Español
The Las Vegas Review-Journal will debut “7@7 en español”, a multiplatform video news program that’s produced specifically for the Spanish-speaking audience in Southern Nevada.
Marketers can foster greater representation in media
Every year, the topic of gender equity captures headlines during Women’s History Month. During this time, the media industry is often called out for a lack of on-screen representation. The numbers speak for themselves: women received 43% share of screen and 42% share of casting in U.S. television programming in 20211, with only 31% of measured shows having women represented at fair share. Worse, these metrics show little improvement from the year prior.
Communications Benchmark Report 2021 [REPORT]
Ragan’s annual Communications Benchmark Report, an exclusive study from Ragan’s Communications Leadership Council, is a deep dive into the data and an analysis of the major trends in the profession over the last 12 months.
Marketers’ three keys to more agile media planning
Between rapid news cycles, ever-changing consumer behaviors, and an unclear future as the pandemic continues, adaptability is key for marketing success. To help achieve brand goals, marketers should conduct ongoing media planning throughout the year, versus only once at the start, that puts key audiences at the center of marketing efforts. By establishing always-on, consumer-focused measurement practices, marketers can then leverage outcomes to continuously optimize marketing strategies and tactics.
Reshaping the landscape: Corporate travel in 2022 and beyond [REPORT]
Travel is back—so say news stories and corporate earnings calls since the summer of 2021. There are caveats though, and they represent a large share of industry revenue. International travel still awaits an improved pandemic situation and less daunting border restrictions. Corporate travel remains below 50% of prepandemic spend and faces a more complex prognosis than leisure travel.
