The number of executives who don’t want to be CEO has doubled since 2001 (60 percent today versus 27 percent in 2001), according to new research by global communications consultancy Burson-Marsteller. Only about one-third (35 percent) say they want to be CEO (versus 47 percent in 2001). Most executives have solidified their opinion about being CEO or not – only five percent are unsure compared to 26 percent in 2001. The study was conducted among Fortune 1000 executives by WirthlinWorldwide.
Agency
Martha Llamas – The Story of a Woman Who Mopped Away the Dirty Corners of Domestic Violence.
Martha Llamas is an inspiring woman who turned an American nightmare into an American dream.
International Museum of Women To Host Isabel Allende.
The International Museum of Women will host Isabel Allende at its next Speaker Series, in conversation with Jean Shinoda Bolen, M.D., a Jungian analyst, professor and author, on Thursday evening, November 18, at the Pan Pacific Hotel in San Francisco.
Kmart & Sears Agree To Merge.
Kmart Holding Corporation and Sears, Roebuck and Co. announced they have signed a definitive merger agreement that will combine Sears and Kmart into a major new retail company named Sears Holdings Corporation. Sears Holdings will be the nation’s third largest retailer, with approximately $55 billion in annual revenues, 2,350 full-line and off-mall stores, and 1,100 specialty retail stores.
Sprint @ The Vidal Partnership.
New York based The Vidal Partnership has been awarded the Hispanic advertising responsibilities for Sprint.
Proteus Scores Deal With Andres Cantor To Offer GOOOAL!.
Proteus, Inc., a creator and developer of mobile entertainment and a unit of Telitas US, Inc., has reached an agreement with Telemundo Network sports personality Andres Cantor to feature his famous “GOOOAL!” call as a downloadable ring tone for mobile phones.
Mexican Hot Chocolate Goes Mainstream.
Californians used to think of hot chocolate as a bland, watery drink for kids. Authentic Mexican hot chocolate (Chocolate Mexicano) is rapidly changing that perception.
Daisy Out @ The Bravo Group.
Daisy Exposito has resigned from her post as President and Chairwoman of New York based The Bravo Group. Industry insiders speculate that both the current WPP management climate and a personal interest to pursue other professional goals played a role in her decision to leave the agency. No replacement has been named. WPP seems to be searching outside of the agency for a replacement.
Coke Bigger & Faster?
The Coca-Cola Company’s chairman and chief executive officer Neville Isdell and members of senior management discussed the findings from an initial strategic and operational review and an assessment of the Company’s opportunities and challenges.

























