Agency

Diversity isn’t simply a buzzword to today’s teens: fully 79% of teens count among their friends someone of a different race, religion, or sexual orientation.

Cricket Communications, Inc. launched Spanish Anywhere for its Cricket Clicks subscribers. Cricket Clicks is a wide-ranging catalog of downloadable wireless products and services based on the cutting-edge BREW technology.

Hispanic households across America will sharply increase both their numbers and economic clout over the next ten years, The Conference Board reports today in a comprehensive new study.

The number of Hispanic households is expected to increase at a faster pace than that of any other group in the United States, continuing a demographic explosion that began several decades ago.

Conill Advertising announced the launch of its first Spanish-language television campaign for T-Mobile USA. Consisting of two television 30-second spots, the campaign, which launches this week, utilizes smart humor as a way to reach the much coveted Hispanic market, and support the company’s Family Plan and Whenever Minutes.

The Cartel Group selected advertising veteran Robert J. Schoenbeck at its Chief Operating Officer. This announcement was made by Victoria Varela-Negrete, Chief Executive Officer of the multicultural agency that celebrates its 10th anniversary this month. Schoenbeck assumes general management authority over the agency’s operating units and day-to-day business operations.

It’s that time of year when employees and bosses look forward to company parties, but some wonder later what they should have done differently, according to Richard Bayer, chief operating officer of the Five O’Clock Club.

The Hispanic Alliance for Progress Institute, a non-profit advocacy organization, commissioned a poll October 29th — before the election — forecasting historic numbers of Hispanic voter support for President Bush. The poll found Hispanic voters split 44% for Kerry and 42% for Bush.

Low levels of customer satisfaction have led to challenges for wireless service providers (WSPs) as 13 percent of U.S. adult wireless users have switched their WSP in the last twelve months. Of concern, an additional 13 percent probably or definitely will switch providers within the next year with another quarter (23%) considering a switch.

Almost 85% of American adults agree with the statement “Generic medications are as effective as brand-name prescription drugs,” according to the MRI Spring 2004 Survey of the American Consumer. However, only 36% of consumers report they prefer alternative medicine to traditional medical practices.

Nielsen Media Research has released their Hispanic reach and frequency program to their clients.