In a gathering reminiscent of a meeting it hosted six years go to jump-start the marketing world’s involvement with the Internet, Procter & Gamble has invited some of the nation’s largest marketers – including some direct competitors – to a two-day meeting to marshal support for a promising new research system that may finally measure the ROI on advertising. The meeting, code-named “Apollo,” was held at P&G’s Cincinnati headquarters, and will explore the details of a system that combines Arbitron’s portable people meters with VNU’s household product scanner system, to create a so-called “single-source” service capable of measuring how exposure to advertising impacts product purchases.
Agency
Fisher-Price Launches Integrated Campaign Targeting Latino Parents.
Fisher-Price, Inc., a subsidiary of Mattel, Inc. announced an integrated marketing program to reach out to Latino parents of preschoolers.
La Agencia de Orci & Kinky Rock the Vote
La Agencia de Orci & Asociados collaborated with Rock the Vote, on a voter turnout public service announcement for the 2004 election featuring the band Kinky. This is the first time Rock the Vote has utilized the resources of a Hispanic agency to
reach Latino Voters.
Univision Receives Corporate Excellence Award From New America Alliance.
Univision Communications Inc. announced that it was recognized with the Exemplary Practice of Corporate Governance & Board Diversity Award by the New America Alliance at the organization’s 4th Wall Street Summit held on October 27th – 29th in New York City. Co-President of Univision Television Group, Thomas Arnost, accepted the award on Univision’s behalf.
