Mediaedge:cia (MEC) has been appointed to handle all media services for the U.S. and Puerto Rico for Toys “R” Us – U.S., one of the world’s leading specialty toy retailers.
Agency
AD2 Miami Creates ‘Fashion Stripped’ To Benefit Non-violence Project Campaign.
AD2 Miami, a group of young professionals in advertising, marketing and communications will create an edgy, high-impact fashion show that will help sponsor a local South Florida advertising campaign for the Non-Violence Project. The show entitled “Fashion Stripped: Sex, Fashion & Advertising” will take place on Thursday, October 21 from 8 to 10 p.m. at Oxygen Lounge in Coconut Grove.
Consumers Are Buzzing About RFID (Radio Frequency Identification Tags).
Consumers are educating themselves about the pending RFID (Radio Frequency Identification) tags about to be implemented by major retailers across the country according to the new Consumer RFID Buzz survey conducted by BIGresearch and Artafact LLC.
Imagine If On October 19th Women Around The World Didn’t Buy Anything?
Did you know the economy is becoming increasingly female-driven? However, women’s purchasing power still hasn’t translated into economic power!
Bowling In Miami With Entravision Communications.
Entravision Communications hosted a Bowling Party in Miami for the Hispanic Agencies last week.
La Costeña Foods Partners With NY’s Top Mexican Chef.
Two Mexican icons have joined forces as part of a major push to elevate Mexican food to its highest standards. In the midst of New York’s “Mexican Restaurant Tour”, La Costeña brand and Pampano’s chef Santacruz have announced that they will partner to create and promote dishes representative of the latest wave of fine Mexican cuisine, making them available to a broader base of food fans. This will be the first push by La Costeña in a series of important events geared towards making superb Mexican cooking a part of everyday life in the U.S.
Aragon Launched Branding Effort For IPP.
After selecting New York-based Aragón Advertising, to lead IPP’S (In-Person Payments) first formal marketing effort in both the Hispanic and General markets, the alternative financial service company is unveiling a new look. The branding effort developed by Aragón which includes a new updated logo, collateral and in-store materials, will role out nationally by next month.
Cover Girl Delivering ‘Stay in School’ Message To Latinas.
Taking aim at the escalating national drop-out cycle among high school-age Latinas, Cover Girl is bringing its My Colors of Success stay-in-school initiative to Chicago, Los Angeles and Miami beginning in October 2004.
Sears Revs Up Commitment To Multicultural Customers.
In a deepening commitment to Hispanic, African American and Asian shoppers across the country, Sears, Roebuck and Co. is revamping 97 of its full-line stores this month to enhance the retail experience for diverse multicultural market segments nationwide.
