Fueled by the estimated $600 billion in Hispanic purchasing power in 2003 (Pew Hispanic Center), and the realization that fewer than 30% of Hispanics have a banking relationship, there has been a recent surge in Hispanic bank activity. Startabank, a consulting firm specializing in de novo banking, cites the emergence of several organizing groups nationwide as evidence that this market is experiencing explosive growth.
Agency
Cell Phones Displace Landlines.
According to a new analysis from Mediamark Research Inc. (MRI), 8.1% of U.S. households do not have landline telephones, up sharply from just 4.2% in the spring of 2000.
Non-landline consumers-those who have chosen to rely solely on cellphones or no phone at all-are traditionally downscale. But the non-landline consumers of 2004 are increasingly younger and more upscale, according to MRI. In the spring of 2000, the median age for the non-landline population was 23% below that of the general adult population. By the spring of 2004, it was 30% lower.
Lizarraga Assumes Leadership Of USHCC.
At a thriving 25th Annual National Convention and Business Expo, in Austin, Texas, David Lizarraga, newly elected United States Hispanic Chamber of Commerce (USHCC) Chairman, assumed his new leadership role and pledged to lead the organization towards greater triumphs and a new era of growth and prosperity.
T-Mobile USA @ Conill.
Conill Advertising announced that it will team up with Publicis West to create Hispanic communications for T-Mobile USA.
Toyota’s New Brand Message To Latinos.
Toyota shares an important goal with customers – the desire to continuously get more out of life. The spirit of continuous improvement is captured in Toyota’s new brand message, “Avanza Confiado”, which is debuting to the public this month in commercials during evening network television programming and will be rolled out as a motivational theme for dealers and Toyota employees.
Subaru of America @ DDB New York.
Subaru of America, Inc. named DDB New York as the company’s national full-service advertising agency of record following a nationwide search and evaluation of the current marketing and advertising agency landscape.
IKEA Launches National Hispanic Marketing Initiative.
IKEA officially launched a multi-media, U.S. Hispanic marketing initiative. The effort, which includes Spanish-language TV spots and the company’s first U.S. Spanish-language catalog, was kicked off at a series of home solutions workshops led by TV celebrity Lesley Ann Machado at the IKEA Covina store.
Miller Locks Down BIG! Deal With Univision.
Miller Brewing Company and Univision Communications Inc. announced a major cross-platform advertising and marketing deal between America’s second-largest brewer and the nation’s leading Spanish-language media company. The $100 million-plus, three-year agreement will incorporate on-air advertisements, expanded property sponsorships and ownerships, substantial brand integration and sponsored public awareness vignettes.
Tere Zubizarreta Honored.
Zubizarreta, the founder of Zubi Advertising, will receive awards from three leading Hispanic institutions in the month of October. The Latin Business Association (LBA) has chosen Tere as their Latina Entrepreneur of the Year, Latin Business Magazine will honor her with their Latin Marketing Spirit Award, and the National Association of Hispanic Publications (NAHP) will be honoring Tere and her children (which now run the agency with her) at their Miami Advertising Summit.
