Agency
The shape of consumer spending
Splurge or save? In recent months, consumers worldwide likely feel caught between two minds. As global anxiety around the pandemic wanes, many are eager to spend on sorely missed experiences like travel, restaurants, and entertainment. But built-up pandemic demand is hitting hurdles in the form of spiking inflation and persistent headlines warning of a potential global recession.
Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
There’s no delicate way of putting this: a lot of contemporary advertising is crap. Particularly digital advertising. I mean, let’s be honest here, do you use an adblocker? I ask people in advertising this a lot; more often than not, they admit they do. They spend all day making ads but they’ve gone and downloaded a browser extension so they don’t have to see any ads themselves. Even if you don’t personally use one, the fact that an estimated 40% of internet users utilize an adblocker is a real indictment of the industry.
2022 Global Talent Trends – The Reinvention of Company Culture [REPORT]
Because of the pandemic, employees are rethinking their priorities and their relationships with employers. They’re seeking flexible work arrangements and more work-life balance. They want to work for employers who value their physical and emotional well-being. And they’re ready to walk away from those who don’t.
2022’s Most & Least Ethnically Diverse Cities [REPORT]
To identify the most ethnically diverse places in America, WalletHub compared more than 500 of the largest U.S. cities across three key metrics: ethnoracial diversity, linguistic diversity and birthplace diversity.
Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability [REPORT]
Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency.
The State of Soccer [REPORT]
NBCUniversal Telemundo Enterprises released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, including quantitative surveys and an innovative neuroscience study among bilingual Hispanics.
NUESTRA.TV launches
Adsmovil USA announced the launch of Nuestra.TV, a free video-streaming service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. Verizon.
Why smarter brands benefit from branching out
Diversification can make sense for behemoth and boutique brands alike – provided they don’t lose sight of their core values.
How Inflation Affects the Census Bureau’s Income and Earnings Estimates
On Sept. 13, 2022, the U.S. Census Bureau will release income and earnings estimates for 2021, using data from the 2022 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). In the report, Income in the United States: 2021, the Census Bureau will compare estimates of median income and earnings between 2020 and 2021 and present historical income and earnings estimates dating back to 1967.
Business Case Genomma Lab & Amazon
Currently, there are about 62 million Hispanics in the United States and by 2025, Hispanics will account for 12% of all U.S. buying power, and more than 75% of this demographic group will be using online retail channels. Within Amazon, U.S. Spanish language is a fast-growing segment. With this in mind, Genomma Lab decided to strengthen its presence on Amazon and work with Amazon’s dedicated merchandising team to drive sales of its Hispanic-affinity brands in the store.
Méndez named Chief Marketing Officer at Canela Media
Canela Media announced it has appointed Oswald Méndez to the newly created position of Chief Marketing Officer.
Sanchez named Chief Growth and Planning Officer at CIEN+
CIEN+ expands its executive leadership team with the addition of Ivan Sanchez as Chief Growth and Planning Officer. In this role, Sanchez will oversee the firm’s global growth roadmap, to continue to leverage CIEN+’s unique proprietary capabilities in A.I. powered-insights, strategic planning and inclusive creative services.
Labor Day Reading – HispanicAd publications available for FREE
HispanicAd in association with the Hispanic Marketing Council and Adam R. Jacobson plan and publish key supplemental reading through out the year to cover the most important topics for our industry besides our daily coverage.
No, you are not ‘over-indexing on Black’ [Here we go again a so called “DEI Expert” does not even mention US Hispanics]
PR Daily published an article by By Amira Barger the EVP of Health DEI at Edelman. Even though I agree with the premise, it astonished me that a so called "DEI Expert" cannot herself be more inclusive in her presentation of her point in the article. Excluding the importance is US Hispanics! What, DEI is only promoting Blacks or African American? Edelman as a company knows better that this. Have you lost your compass?
Best-In-Class: Pop-Tarts Día de Muertos Impact and Innovation
Captura Group and Kellogg share insights and learnings behind award-winning multicultural campaign during HMC’s Strategic Excellence Award webinar
Henao named Chief Operating Officer at WOW MKTG
WOW MKTG announced the promotion of Betsy Henao to Chief Operating Officer (COO). Betsy will oversee all operational activities for the agency, identifying and leveraging all available resources to achieve maximum efficiency and further increase productivity.
The State of Corporate Communications 2022 [REPORT]
To better assess the challenges and opportunities for corporate internal communications, Ragan Communications and PoliteMail surveyed more than 250 communicators in May 2022.
20th Annual Hispanic Television Summit Returns In-person With Theme of “Embracing Our Culture”
After two years as a virtual conference, the producers of the 20th Annual Hispanic Television Summit have announced the return of a live in-person presentation of the popular, annual summit for those in the business of television for Hispanic audiences, worldwide. The Hispanic Television Summit will be presented for the twentieth year by Broadcasting and Cable and Multichannel News magazines as one in a series of events during NYC TV Week, on Wednesday, September 14, 2022 at ETC Venues, 360 Madison Avenue in New York City.
The 2022 ROI Report [REPORT]
If driving media ROI is your job, this report helps you do it better. We reveal what drives returns, how to measure them and how to improve on the metrics you already have.
de la Cruz celebrates 37 years of progress, achievements and sustained growth
de la Cruz agency in San Juan Puerto Rico, affiliated with the multinational Ogilvy, celebrates more than three decades of vision, innovation and evolution in the communications, marketing and advertising industry. With 37 years to its credit, the agency expands its footprint by expanding its services and opening new offices.
