According to the Houston Chronicle, the Levit family-owned grocery wholesaler Grocers Supply Co. announced the acquisition of Fiesta Mart, the city’s largest ethnic grocery chain, for an undisclosed price.
Agency
Taking Fones To The Community.
Fones4all, Inc. is bringing affordable local basic telephone to the community via GrupoGómez Publicidad, Inc. The agency has designed a test-launch of a direct-to-home effort to target low-income households who may qualify for phone service through the California Public Utilities Commission’s Universal Lifeline Local Basic Telephone Service (ULTS).
Pace Foods Target Hispanics.
Pace has also developed advertising specific to the Hispanic market, with a concentrated advertising spend in Dallas, Houston, San Antonio, Phoenix, Albuquerque, Los Angeles and San Diego, making it the largest Spanish language ad campaign in the brand’s history.
Swiss Dairy en Español.
Swiss Dairy announced that it will begin introducing new bilingual labels on its top-selling branded milk this month. The effort will eventually impact all Swiss Dairy milk sold at approximately 9,000 distribution points across Southern California.
What Do Manny, Tony & Victor Have In Common?
We are down to three finalists for the Nissan North America Hispanic account.
Yrizarry – VP Of Workplace Culture & Compliance @ Verizon.
Verizon Communications has named Magda Yrizarry to lead its award-winning diversity, ethics and workplace programs.
Ad2 Miami Rock the Vote.
With the November 2004 presidential election just a few months away, Ad2 Miami in combination with Rock the Vote is holding its first annual Ad2 Miami Rock the Vote party at Flavour (2895 Mcfarlane Road) in Coconut Grove on September 10th from 7:00 to 10:00 pm.
