As large consumers of Mexican, Cajun, ketchup, barbecue, and other sauces, Hispanic consumers will undoubtedly influence the diverse condiments market with their preference for hot and spicy tastes.
Agency
Mitsubishi Motors Puts Hispanic Portion Into Review.
Mitsubishi Motors North America has put the Hispanic portion of their US advertising efforts into review. The list of agencies contacted for the review is one of the largest in our industry.
Hidden Cost Of Wal-Mart Jobs.
Wal-Mart is the largest employer in the United States, with over one million workers.
It is the largest food retailer and the third largest pharmacy in the nation. The company employs approximately 44,000 workers in California, and has plans to expand significantly in the state over the next four years. Wal-Mart workers receive lower wages than other retail workers and are less likely to have health benefits. Other major retailers have begun to scale back wages and benefits in the state, citing their concerns about competition from Wal-Mart.
Hispanic Advertising Conference Expected To ‘Open Minds’.
The Association of Hispanic Advertising Agencies (AHAA), will host its 17th semi-annual conference, “Be Open Minded,” at New York’s Plaza Hotel Sept. 29 to Oct. 1.
Chevrolet Slamed For Using Children Driving Corvette In Olympic Ads.
Several leading highway and auto safety groups sent a letter today to G. Richard Wagoner, Chairman, General Motors Corporation (GM), protesting the widespread, primetime airing during the Olympic Games on network television of an advertisement for the company’s 2005 Corvette.
