Agency
Estrella Media elevates Sales Executives to Leadership Roles
Estrella Media announced the elevation of seven executives on its sales team. Steve Mandala, Chief Revenue and Local Media Officer, made the announcement.
Go Long: 5 Ways To Grow Your Brand
I grew up in Houston and, like most high school boys, we could not get enough football. During the week we had daily football practice. And most weekends, rain or shine, it was touch football in the park. We wanted to be the best. By Roberto Orci
The Immigrant Archive Project To Be Inducted Into The US Library of Congress
The United States Library of Congress requests permission to include the Immigrant Archive Project (IAP) website, in the Handbook of Latin American Studies (HLAS) Web Archive. This is a significant honor for Tony Hernandez, IAP founder, who has throughout the last 10 years, been dedicated to capturing Immigrant stories as part of his efforts to ensure we understand the immigrant experience and its vital contributions to American society.
ANA calls on Marketing Industry to combat Online Hate Speech
Ninety leading marketers, agencies, media companies, social media platforms, trade groups, and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s #EngageResponsibly initiative.
Annual Retail Sales to Grow Between 6 % and 8 %
The National Retail Federation issued its annual forecast, anticipating that retail sales will grow between 6 percent and 8 percent to more than $4.86 trillion in 2022.
How to make marketing change management more successful
There has been an incredible amount of change within marketing departments (and of course businesses overall) over the past 2 years.
Why grocery advertising has never been more effective
Ad spend will yield better returns today than before the pandemic, as consumers are more receptive than ever.
Canela Media names Jerry Leo New Chief Content Officer
Canela Media announced a new appointment to its executive team, naming Jerry Leo as Chief Content Officer. In this newly created role, Leo will be responsible for driving a strategic and systematic approach to content strategy from advanced planning, programming, production, and distribution across all Canela Media platforms including Canela TV and Canela Music.
Modern marketing dilemmas: Where does performance marketing meet brand building?
We unravel the criticism against Marketing ROI as a key metric, and explore how to get the balance right between short and long-term measurement.
5 Steps to Restructure Your Marketing Organization [REPORT]
Many marketing leaders are still feeling the long-lasting impacts from the pandemic, which has forced their organizations to be more agile and creative, even with restricted budgets.
Unlocking the core antagonists of resilience: The personal realm
How self-awareness and self-mastery are paramount in C-suite leadership
Breaking the bias against women’s sport: the impact of equal opportunity for athletes, fans and sponsors
Gender equity in sports still has a long way to go, but research from Nielsen Sports highlights the extent to which fans want change sooner rather than later.
Estimates of Undercount and Overcount in the 2020 Census
Census Bureau released results from two analyses about the quality of the 2020 Census counts. While both showed the strength of the count for the total U.S. population, each analysis revealed that the 2020 Census overcounted or undercounted various demographic groups.
Gen Z: Brands Need To Prioritize DEI And Gender Liberation
For someone who has been working in multicultural marketing for almost two decades, the past few years have been transformative. Diversity, equity, inclusion (DEI) and representation in public and private organizations are works in progress. But the momentum is stronger than it’s ever been. The entrepreneur and somewhat skeptic in me, however, wonders if this is just a phase. Will corporate America move on to the next big thing? There are already murmurs that ESG (Environmental, Social and Governance) will be the new focus as DEI demand wanes. By Mario X. Carrasco - ThinkNow
49% of Marketers say they are looking to contextual advertising to replace cookies
GumGum published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace cookies in their marketing efforts.
AIRE Radio launches podcast of ‘EL TERRI’
AIRE Radio Networks announced the launch of Se Tenia Que Decir / "It Had to Be Said" Con El Terri Podcast, featuring Alberto 'El Terri' Cortez of the nationally syndicated and highly rated morning program, Al Aire Con El Terrible.
Mindset Matrix – A Framework For the Future of Digital Advertising Without Personal Data
The industry is moving into a new era, one that requires a shift in how advertisers think about reaching and connecting with people in digital environments. Rather than base their targeting efforts off past behaviors - the future of digital advertising will rely on meeting people in the moment and aligning advertisements with someone’s present frame of mind.
Gone for now, or gone for good? How to play the new talent game and win back workers
Nearly half of the employees who voluntarily left the workforce during the pandemic aren’t coming back on their own. Employers must go and get them. Here’s how to start.
Pitaya Entertainment selects Captura Group as their Digital Media Agency
Captura Group announced a partnership with Pitaya Entertainment. The partnership will focus on providing culturally relevant digital amplification support to continue to grow the U.S. Hispanic audience for Pitaya’s podcasts.
Gaming The Metrics: How The “Made For Advertising” Industry Thrives
Every ad-supported media company makes trade-offs between long term revenue and short term revenue. TV and radio shows, mobile games, and webpages can all boost short term revenue by increasing ad loads. But that short term tactic drives away consumers and advertisers, creating headwinds for long term growth. It’s a natural check that balances the competing needs of media companies, marketers, and consumers.
