Agency
What happens when experiential marketing goes virtual?
Without in-person events, can experiential marketing still have a positive effect on brand perceptions and consumer spending?
The WEAK LINK that limits your growth
I've got a theory I've been pushing for years. It's this:account management in agencies is the most important area to drive organic growth. So in agencies that struggle with organic growth, it's probably because your account people just aren't good enough at it. by Bob Wiesner, Managing Partner for the Americas region of The Artemis Partnership
‘Shades of Beauty’ Premieres on LATV Redefining Beauty Content
This Black History Month, Latino Alternative TV (LATV) will be premiering its original Afro-Latina-led beauty series, Shades of Beauty on Friday, February 18th at 7:30pm ET. The series, hosted by Simone Mariposa and Yoe Apolinario, will focus on appropriately framing public perception of beauty to better understand its place in our culture and provide viewers with a sense of agency over their expression.
Multicultural Marketing, A Strategy Not A Tactic [PODCAST]
2020 was a year of highs and lows. For marketers who have always maintained a commitment to diversity and inclusion, the calls for social justice strengthened their resolve. For many others, however, the momentum of acknowledging the problem gave way to frantic, reactive statements that quickly fizzled out or failed. A year later, companies realized their approach to diversity and inclusion couldn’t be summed up in a social media post. Instead, it required a concerted, internal and external effort to fundamentally change who they are and how they present in the world.
Wellness Category Ranked #3 by Annual Growth Rate in 2021, Expanding Ad Spend +49% over 2020
When looking at the channels that helped drive this growth, Traditional Media Channels played an integral part, with overall traditional media buys up +66% YoY. In particular, Traditional TV and Radio had lifts of over +70% vs. 2020. Digital also expanded, with Digital Video (+60%) and Audio (+65%) showing the heftiest rise.
Inflation Media Management [REPORT]
In this latest issue of ECI Media Management’s Inflation Report, we explore media inflation in the context of a world economy that is recovering, albeit more slowly than hoped for.
The inflation Outlook 2022-2023
US inflation has reached its highest point in nearly 40 years, as the COVID-19 pandemic has caused both supply and demand-side shocks, with a disrupted supply chain, unprecedented levels of government fiscal stimulus, shifts in consumer spending, a decline in labor force participation, and persistent business uncertainty.
Build trust to build trial: Trustworthy channels can help
A lasting effect of digitization and the pandemic has been the proliferation of consumer choice. From being able to purchase cars and furniture online, to the pandemic’s effect of pushing more shopping into infinite virtual shelves, consumers are facing more options. That vast choice and supply chain strain have affected brand loyalty to some degree, but not to the degree that you might think. And for marketers seeking to grow their brand through new customer acquisition, all that choice means a lot more competition for new buyer
Chief Communications Officer Leadership Vision 2022 [REPORT]
What are the top CCO challenges, trends, priorities and key actions for 2022?
Reimagining Retail: Unexpected pandemic consequences for retailers and brands that will pop in 2022 [PODCAST]
On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Suzy Davidkhanian hosts author and keynote and strategic advisor Steve Dennis to discuss overlooked consequences the pandemic has had on retailers outside of the much-discussed supply chain and consumer loyalty woes. They also identify several smaller, lesser-known brands they think will pop in 2022.
How Many Times Can You Say The Same Thing?
Don’t get me wrong, strategy is important – but the amount of people who continue to think it is more important than what it makes happen, is insane. By Rob Campbell
Americans’ Trust in Scientists, Other Groups Declines [REPORT]
Americans’ confidence in groups and institutions has turned downward compared with just a year ago. Trust in scientists and medical scientists, once seemingly buoyed by their central role in addressing the coronavirus outbreak, is now below pre-pandemic levels.
TelevisaUnivision introduces ViX
TelevisaUnivision Inc. unveiled ViX. ViX will offer more than 50,000 hours of Spanish-language content across genres, including original series and movies, live sports, live news and current Televisa and Univision hits as well as access to an extensive library of top franchise content and formats from Televisa’s vault. The two-tier service will include a free AVOD product, ViX, launching on March 31, with 100 EPG channels and vast-content VOD experience, and an SVOD option, ViX+, with premium content, including "ViX+ Originals” and exclusive soccer, set to launch in the second half of 2022. A Beta version of the streaming app is available beginning today for select users in the U.S. and Mexico.
Here are dragons. What is your data map not telling you?
People love to claim that their marketing is data-driven. It makes them sound smart and fiscally responsible. But do we really have all the data we need for a brand building campaign? And could bigger opportunities be hiding off the data map? By Nigel Hollis
25% of People Will Spend At Least One Hour Per Day in the Metaverse by 2026
Gartner defines a metaverse as a collective virtual shared space, created by the convergence of virtually enhanced physical and digital reality. It is persistent, providing enhanced immersive experiences, as well as device independent and accessible through any type of device, from tablets to head-mounted displays.
How to Create and Measure Successful Multicultural Marketing
Corporate spend on multicultural marketing is expected to grow in 2022. Some of that budget is likely motivated by a long overdue cultural reconning with racial injustice, and some of it boils down to simple demographic realities. The 2020 Census revealed that the non-Hispanic White population shrank in real numbers for the first time in U.S. history. Minorities accounted for all the population growth over the past decade. Our consumer economy is becoming ever more reliant on multicultural spend, and those consumers expect to see themselves reflected in the media.
MULTICULTURAL MAJORITY HAPPENING FASTER THAN PREDICTED
According to Census 2020 data, America’s demographics are shifting to a multicultural majority faster than anticipated. While 2020 marked the official year that the first full generation of 17 and under was a multicultural majority, the Hispanic Marketing Council (HMC) estimates that this milestone was reached sometime in the middle of the last decade—years ahead of previous predictions. More compellingly, this shift forward means that Americans under 35 could be a multicultural majority as early as next year.
Immigrant Archive Project (IAP) to form part of United States Library of Congress.
The Immigrant Archive Project has been identified as a historically and culturally significant website by the United States Library of Congress and has thus been designated for preservation. The Immigrant Archive Project has been selected for archiving and will form part of the Latin American Studies (HLAS) Web Archive at the United States Library of Congress.
Diverse Content a Driver of Antenna Use
As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s State of OTA 2021 study.
Aldo Quevedo, Flor Leibaschoff and Salma Gottfried Launch the Cross-Cultural Agency BeautifulBeast
As a natural continuation of their successful careers in advertising, the three veterans join forces to establish an independent entity with operations in Dallas and Miami.
