Agency
Puyol named Chief Revenue Officer at Collage Group
Collage Group announced the appointment of Jose Puyol as Chief Revenue Officer. Jose oversees companywide commercial function, including new business, renewals, account expansions and more.
Talento Unlimited signs Two-time Olympic Medalist and new L.A. Dodger Eddy Alvarez
Talento Unlimited has confirmed its first athlete with the addition of two-time Olympic silver medalist Eddy Alvarez to its growing roster of talent partners, creators and events.
How marketers can leverage online panel with the demise of the third-party cookie
For marketers, this means they can no longer rely on third-party cookies to target consumers with ads based on their online behavior. It also dramatically increases the importance of panels and first-party data.
¿Lechon & football?
Pigskin? You mean lechon? For years, the football world has referred to the ball as a “pigskin.” The unique nickname was born before the 1850s when footballs were actually made from a pig’s bladder and the catchy name still sticks. But don’t worry, footballs are now made from cowhide leather or vulcanized rubber!
Consumer Confidence Rebounds As U.S. Economy Recovers [REPORT]
Two years ago, the global shutdown sent the economy reeling, and many Americans, especially lower-income households, experienced a seismic shift in their financial security. Consumers reported worsening personal finances and a feeling that the economy was weakening. Their outlook for 2021 was equally as dim, with fewer Americans feeling optimistic about improvements in personal finances for the coming year.
ANA’s AIMM Reveals Its 2021 Best-In-Culture List with Ulta Beauty, USAA, Verizon and Walmart Among the Top Performers
Despite big commitments, many brands are still missing the mark when it comes to cultural authenticity in their ads
With agency cost on the rise, how should advertisers respond?
Believe it not, advertisers have generally enjoyed a stable and relatively low cost for agency services for more than a decade. While it may not feel like it on a case-by-case basis, with many advertisers going to pitch to try and procure lower agency fees, the fact is that in many of the developed markets, agency salaries have remained relatively stable, often not even keeping up with cost-of-living inflation. But this situation is about to change.
Pringles shows fans there is only one way to LIVE in 2022 BIG GAME SPOT
The :30 spot – brought to life by the Grey Group and supported by the Captura Group to ensure representation of Pringles’ diverse consumer base through casting – will air at the end of the third quarter and be simultaneously broadcast on Telemundo.
Who’s Watching and Where Are They Buying Snacks?
The big game arrives this Sunday as the Los Angeles Rams and Cincinnati Bengals face off at SoFi Stadium in Inglewood, Calif. How many consumers say they will watch, what will they be tuning in for, what will they spend and where will they buy the foods they consume during the game?
Telemundo surrounds Super Bowl LVI coverage
Telemundo surrounds Super Bowl LVI with comprehensive, multiplatform coverage from Los Angeles leading up to the exclusive, Spanish-language presentation of Super Bowl LVI featuring the Los Angeles Rams and the Cincinnati Bengals on Sunday, Feb. 13 on Telemundo and Universo, and streamed on TelemundoDeportes.com and the Telemundo Deportes app.
Cynthia Cardona Elected as President of the Lilly Foundation
The Eli Lilly and Company Foundation, Inc. has elected Cynthia Cardona as its president. Additionally, Lilly has selected Cardona to serve as senior director of social impact for the company.
Inflation and risk reduction: what brands can do [REPORT]
Brands need to respond to rising prices not simply by pivoting to “value”, but by considering how they reduce “risk” for consumers.
Rooms with a view: Multiple-set TV households provide an array of access and choice for content-hungry viewers
In the 1985 film Back to the Future, there’s a line in one of the scenes that takes place in 1955 where Marty McFly tells his grandmother that his family has two TVs. As he’s referring to his life in 1985, his grandmother quickly dismisses him, saying that “nobody has two television sets.”
Visions of the Internet in 2035 [REPORT]
Asked to ‘imagine a better world online,’ experts hope for a ubiquitous – even immersive – digital environment that promotes fact-based knowledge, offers better defense of individuals’ rights, empowers diverse voices and provides tools for technology breakthroughs and collaborations to solve the world’s wicked problems
Where to Go from Here? The Apparel Industry’s Focus Areas for 2022
The U.S. apparel industry brought in $246.2 billion in revenue for 2021 — an increase of more than $61 billion versus 2020, and the highest dollar volume generated in more than 10 years! With both revenue and unit sales up, compared to 2020 and 2019, the apparel industry has to figure out how to keep up the momentum in 2022.
Impressions 2.0: The great equalizer
Every once in a while, a word becomes so common in our media vocabulary that we lose sight of its actual meaning. Impression is a good example. We know what it means. We’ve been using it for decades. Yet as the term is used more broadly for holistic media measurement, it’s easy to wonder if its meaning has changed along the way.
96% of Senior Advertising Executives Say Digital Out of Home Advertising Data is Fueling Creativity and Enabling Brands to Engage with More Defined Audiences
Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers design smarter ads without tarnishing the consumer relationship.
What does the future hold for audience data?
Audience data is very much a hot topic across the media industry right now. At this year’s World Audiences Summit, we spoke to a panel of emerging media leaders from the UK about how this data is being used by agencies and advertisers, and what they want now and in the future.
Most Americans Look to Medical Professionals for Trusted Information on Social & Societal Issues, After Family [REPORT]
The Ad Council released a benchmark new study unveiling America’s most trusted messengers, where they have the most impact in driving change for social and societal issues and how they fit into the larger trusted messenger ecosystem.
