According to the U.S. Census Bureau’s Vintage 2021 the population of the United States grew in the past year by 392,665, or 0.1%, the lowest rate since the nation’s founding. The slow rate of growth can be attributed to decreased net international migration, decreased fertility, and increased mortality due in part to the COVID-19 pandemic.
Agency
How “easy to pay” fuels brand growth

The objective of marketing is to make it easier for people to choose the marketed brand. The basic recipe for brand growth is easy to mind, easy to find, and easy to pay. And of the three perhaps the most important is easy to pay. By Nigel Hollis
New trend report: Into the Metaverse [REPORT]

Wunderman Thompson Intelligence presents "Into the Metaverse," a new report exploring the consumer behaviors, business models and brand opportunities that are emerging as the metaverse takes shape.
2021 Hispanic Programming Upfront Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Programming Report (previously Hispanic TV Upfront Report) for our readers.
2021 Population Estimates Available for the Nation, States and Puerto Rico
Redefining Research In An Identity Economy
While debates about cancel culture, voting rights and who qualifies for which athletic competition percolate on the policy level, consumers are voting with their identities. Americans especially are demanding more specialized options for their pronouns, sexuality, race and ethnicity and — as employees — are resigning from their jobs by the millions for more meaningful work.
Consumers Are Living In One Big Video World: Let’s Join Them
For decades, people opened up their T.V. guide and selected programs from a handful of channels. Today viewers pick their favorite content from a variety of apps and screens, any time they want. By Laura Molen – President / Advertising & Partnerships at NBCUniversal
ANA to probe Programmatic Media Buying
The ANA named an alliance of three partners to collaboratively conduct an in-depth study of the programmatic media buying ecosystem, which it has described as lacking transparency and hobbled by mind-numbing complexity.
The impact of trust in consumer relationships [PODCAST]
Trust is becoming more important to the retail experience, and the pandemic era has only magnified the opportunity retailers have to build trust with consumers.
Chair of the future—United States – Accelerator of change
Board leadership is a critical determinant of whether and how boards rise to the challenges of their many new and growing responsibilities. Boards need chairs of the future to become the boards of the
How brands can adapt to the changing face of targeting
For any brand, regardless of industry or region, consumers should be priority No. 1. It’s true that sales are any company’s end goal, but sales—and generating them—depend on consumers who are receptive to what a brand has to offer. And when it comes to brand building, marketers need to be able to drive engagement, awareness and consideration among people who aren’t already customers.
NAHP announces Board of Directors
The National Association of Hispanic Publications, Inc. (NAHP, Inc.) announced the swearing in of its new Executive Board of Directors and Regional Directors as the organization celebrates its 40th year anniversary next year in 2022. This year, the NAHP swears in its largest and most diverse group of leaders in over a decade.
Telemundo Puerto Rico expands training program for Journalist Students
The Telemundo Station Group, part of NBCUniversal Local – a division that includes 43 NBC/Telemundo stations in the U.S. and Puerto Rico – is expanding its preparation program for journalism college students by adding Universidad del Sagrado Corazon as a new program partner
You’re in the pitch. Do you have a plan to win it?
In November, Adweek released the results of a survey of 70 brand marketers asking them to rate their agencies’ performance during 2020 and anticipate plans for changing or retaining their agencies next year. by Jody Sutter
Being seen on screen 2021 {REPORT]
As platforms diversify—and populations in our communities evolve—audiences are expecting the stories they see and hear across media to reflect their diverse voices and experiences.
For Some Brands, It’s Time For A Multicultural Comeback
Over the past few weeks, I’ve spoken to several executives from multicultural-driven companies. Almost unanimously, they share the excitement with the strong demand for their business in 2021 and optimism about the 2022 forecast. By Isaac Mizrahi – Co-President of ALMA Agency
The Roberto Clemente Museum Tour Experience broadcast by Telemundo Puerto Rico
Atlantino LLC, producers of the broadcast special “The Roberto Clemente Museum Tour Experience,” announced that it will air this one-hour special on December 19th, 2021 via Telemundo Puerto Rico in Spanish.
Liberty Communications Names VMLY&R AOR
Liberty Communications, a communications company offering fixed and wireless services in Puerto Rico and the United States Virgin Islands as part of Liberty Latin America (LLA), has announced VMLY&R will serve as the brand’s strategic and creative agency of record.
Latino civil rights organization drops ‘Latinx’ from official communication
The action by the League of United Latin American Citizens adds to the debate over a term embraced by younger Latinos and those seeking more inclusive, gender-neutral language. Domingo García, president of the League of United Latin American Citizens, the nation’s oldest Latino civil rights organization, has instructed staff and board members to drop the word “Latinx” from the group’s official communications.