Agency

Marketing is dead. Advertising is deader. Long live growth hacking? Part 3

By Gonzalo López Martí - Creative Director

• Many growth hacks are glorified, carefully orchestrated bait & switch maneuvers.
• Throw in a little word of mouth* and BINGO.

25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]

On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has served as a valuable resource for the industry and a vehicle for helping brands tap into the Hispanic opportunity.

4 in 5 Gen Z Employees Say They’re Victims of Generational Stereotypes, Costing Them Jobs and Promotions

Generation Z (Gen Z) knows they’re considered hard to work with, and they’re frustrated about it.

Stopping Burnout

Exhausted teams risk losing talent and producing substandard work — to keep them fresh, marketing leaders must prioritize their teams' mental and physical well-being

Meet the New Tech Trailblazers: Hispanic Communities Redefining Innovation

Imagine a vibrant community that's not just keeping up with technology but actively shaping its future. Hispanic consumers in the U.S. are doing exactly that—emerging as influential leaders in the tech world, blending rich cultural heritage with cutting-edge innovation.  By Sylvia Vidal - Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist

CMO: Facing extinction or adapting?

In many ways, the modern CMO is a bridge-builder and collaborator—a far cry from the rockstar CMOs of yesteryear.

d expósito & Partners Wins HPRA National ¡BRAVO! Award for Nielsen: Advancing Inclusivity and Representation in Media

d expósito & Partners and its public relations practice, Resonant, proudly announce their recognition at the 2024 HPRA National ¡BRAVO! Awards, winning in the B2B category for exceptional work with Nielsen in promoting inclusivity and representation in media. The agency’s strategic efforts amplified Nielsen’s inclusive representation reports, known as their Diverse Intelligence Series (DIS), which emphasize the critical importance of media diversity and actionable strategies for brands to better connect with diverse audiences.

Entre Mujeres LIVE! Wins its First Marketing & Communications Recognition at the 2024 Bravo Awards

Entre Mujeres LIVE! The Wellness Edition won the 2024 Healthcare & Nutrition Campaign of the Year honor during the Bravo Awards presented by the Hispanic Public Relations Association on November 21st in Miami.

Michelle Cobas joins MEL as Managing Director, Chief Growth Officer

MEL, a culture-forward creative collective, announced that Michelle Cobas has joined in the role of Managing Director, Chief Growth Officer.

The Challenges and Opportunities of Inclusive Marketing in a Polarized Context

How inclusive brands can mitigate risk and thrive by embracing their role, representation, and resonance

Marketing is dead. Advertising is deader. Long live growth hacking? Part 2

By Gonzalo López Martí - Creative Director

• As we discussed last week, many growth hacking schemes are based on some sort of referral incentive: reward existing users for reeling in friends and family.

 Workplace Friendships Play a Critical Role in Employee Mental Health, Job Satisfaction

Fostering workplace friendship is critical to employees’ mental well-being and job satisfaction in today’s digitally driven work environment, according to a new study released by KPMG LLP (KPMG), the U.S. audit, tax and advisory firm.

ANA unveils winner son 2024 Multicultural Excellence Awards

The Association of National Advertisers (ANA) announced the recipients of its esteemed ANA Multicultural Excellence Awards, which featured 17 award categories, including the Best in Show honor.

Overwhelming Consumer Support for Inclusive & Diversity Initiatives

More than 8 in 10 consumers are comfortable or neutral on inclusive marketing practices, according to a new study. In fact, more than half of consumers (56%) would support or strongly support a brand that creates ads representing all groups. In comparison, only 10% (all others were neutral) would not support a brand that creates inclusive advertising, according to a new report where more than 12,000 consumers were surveyed.

Influyente launches Marketing Agency for Multicultural Audiences

Catalyzed by strong market demand, Refuel Agency spins off new multicultural agency, driven by AI insights and a network of multicultural influencers.

POLAR Premium Beer enters US Market.

Empresas Polar, a Venezuelan food and beverage company, has officially launched its new Polar Premium Beer in the United States. Brewed at its plant in Auburndale, Florida, Polar Premium Beer captivates with its unique flavor and exceptional quality.

America’s News Influencers [REPORT]

In the heat of the 2024 election, news influencers seemed to be everywhere. Both Republicans and Democrats credentialed content creators to cover their conventions – and encouraged influencers to share their political messages. Influencers also interviewed the candidates and held fundraisers for them.

20 Ideas for marketers & agencies

Can you imagine working daily with the smartest, most successful CEOs, CMOs, and marketers? Or interacting daily with the very best agencies in the world – of all sizes and shapes – and across all disciplines (creative, media, PR, digital, etc.).

Casanova//McCann named “Best US Independent Agency”

Last week, El Ojo de Iberoamérica named Casanova//McCann the Best U.S. Independent Agency for 2024.  And on Friday at the Ad Color Awards, Casanova also received 2024 Best Campaign of the Year for its work in partnership with McCann for U.S.Bank. The work recognized is “Translators” a documentary developed to celebrate the role of immigrant children as translators for their parents. This work was developed to support the launch of U.S. Bank’s Spanish-language app and has received 40+ awards since it launched.

Bettina Garibaldi named Chief Marketing & Communications Officer (CMCO) for the FIFA World Cup 2026 New York New Jersey Host Committee.

Effective November 1, 2024 Ms Garibaldi will be overseeiong all aspects of marketing and communications to promote the FIFA World Cup 2026™ and related events in New York and New Jersey and build out the team to execute these activities. The role includes marketing strategy, brand management, licensing, fan engagement, advertising, promotion, collaborations, stakeholder relations, and public relations.