Agency
National Healthcare Marketing’s “Purpose-led Campaign of the Year/Gold Award” goes to d expósito & Partners
In a win reflecting strong reception and successful results among the broader audience in today’s America, and competing with specialized global, national and regional ad agencies, d expósito & Partners walked away with a coveted and unexpected English-language honor, the “Purpose-led Campaign of the Year/Gold Award,” at this year’s Healthcare Marketing/Impact Awards, co-sponsored by Ad Age.
“Driving Growth & Representation: A Conversation with Santiago Negre, Chair of the McDonald’s Hispanic Owner-Operators Association”
Last month we featured an Immigrant Archive Project tribute video to the McDonald's Hispanic Owner-Operators Association (MHOA), celebrating their outstanding leadership and contributions to the U.S. Hispanic market. Inspired by this video, we decided to follow up with a Q&A with Santiago Negre, the association’s Board Chair.
Hyundai Motor Company Appoints José Muñoz as Chief Executive Officer
Hyundai Motor Company (HMC) announced the appointment of José Muñoz as the company’s President and CEO, effective Jan. 1, 2025. Muñoz will lead Hyundai Motor Company’s global business, succeeding current President and CEO Jaehoon Chang, who has been promoted to the Vice Chair of Hyundai Motor Group – Automotive Division.
What is Brand Value Worth?
For the last few years, there's been a veritable Greek chorus imploring marketers to invest more in branded advertising. But as they craft their next lead-gen program, are marketers even paying attention? According to the 25th edition of Interbrand's best global brands ranking and report, the focus on cost efficiencies and short-term gains has cost the world's most valuable brands $3.5 trillion in cumulative brand value since 1999. That equates to approximately $200 billion of lost revenue in just the past 12 months. Call it a disconnect between the rhetoric about branding and the reality.
2024 Visibility Perceptions in Advertising Report Finds Supermajorities of Industry Leaders Support LGBTQ Inclusion
GLAAD released the findings of its 2024 Visibility Perceptions in Advertising, based on a survey of 200 decision-makers and marketing executives from advertisers and advertising agencies to understand perceptions, commitments, and challenges to featuring the LGBTQ community in advertising.
Less Than Half of U.S. Family Households Include Children Under 18
About 39% of U.S. family households this year included the householder’s children under 18, according to new U.S. Census Bureau estimates.
Latino Media Network names Raysa Rodriguez-Leon as EVP of Audio Sales and Client Solutions
Latino Media Network (LMN) announced the appointment of Raysa Rodriguez-Leon as Executive Vice President (EVP) of Audio Sales and Client Solutions. Rodriguez-Leon joins owners and co-founders Stephanie Valencia and Jessica Morales Rocketto and interim Chief Executive Officer Marc Manahan in LMN's mission to reach and inspire the Hispanic community through dynamic and culturally relevant content.
Carlos Santiago named to OUT’S 30TH ANNUAL OUT100 LIST
Carlos Santiago has been selected as one of this year’s honorees on the prestigious 30th annual Out100 list. Out, the world's leading fashion and lifestyle brand for the LGBTQ+ community, celebrates the most influential and pioneering LGBTQ+ individuals across entertainment, politics, activism, sports, and more.
Nearly Two-Thirds of U.S. Households are Family Households
Newly released estimates from the U.S. Census Bureau’s historical America’s Families and Living Arrangements tables show that about 64% of households were classified as family households in 2024. This marks a significant change from 50 years ago, when 79% of households were family households. Family households are defined as those that include at least one person related to the householder by birth, marriage or adoption.
Marketing is dead. Advertising is deader. Long live growth hacking?
- Broadly speaking, a “growth hack” is an unorthodox marketing tactic geared at acquiring customers or users via shrewd digital skills &/or lateral thinking.
- Not to be confused with guerrilla marketing which, in most cases, entails experiential &/or grassroots promotional efforts.
HISPANIC MARKETING COUNCIL welcomes Sensis President Jose Villa as its New Chair
The Hispanic Marketing Council (HMC) announced Jose Villa, President & Chief Strategy Officer of Sensis, will serve as its new chair effective today. Villa, who has formed part of the HMC board of directors since 2022, will work closely with HMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions authentic engagement and prioritization of the U.S. Latino segment in the U.S. marketing ecosystem and elevates the critical role of the Hispanic marketing specialists.
Multicultural Healthcare Disparities to Inform Inclusive Strategies [REPORT]
Republica Havas Health & M3 MI have released their latest Executive Report, "Equity in Action: Mapping the Multicultural Patient Journey for Inclusive Strategies"– a vital guide for healthcare professionals aiming to address the unique needs of multicultural communities and advance health equity.
Two-thirds (65%) of marketers expect business conditions to improve next year
Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, expanding brand building to encompass the entire customer experience, and managing the impact of AI technology on the environment, are five key trends that will shape global marketing strategies in 2025, as revealed in WARC’s Marketer's Toolkit 2025.
‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes
Brands like Ford Motors, John Deere and Molson Coors, among others, have reversed course on their diversity, equity and inclusion commitments. The shift is leaving multicultural and diverse-owned agencies grappling with the fallout.
From TV to Twitch: Navigating the Evolving Media Landscape
In this episode of The New Mainstream podcast, Marcela Doria, VP of Insight for WBD Latin America/U.S. Hispanic, sheds light on how the shift to digital impacts data, consumer relationships, and media consumption across the U.S. and Latin America market.
Agencies: treat your people well; they may run a future agency review
Agencies: treat your people well; they may run a future agency review The agency business is a tough business. Clients expect a lot. Agency economics are strained. And staff often move around for promotions. It’s hard to run a successful agency.
Can Marketers Keep up With Changes in Ad Creative? [PODCAST]
The halcyon days of writing ad copy for a 30- or 60-second spot to run on network and cable tv are just a dim memory. To get their message out these days, markets have to make sure their message aligns with multiple platforms, including traditional media, streaming channels, and social media
Veterans Organizations Are Embracing an Integrated Marketing Strategy
Nonprofits serving vets need to use more media channels to enhance their visibility
“Embracing Purpose Beyond Politics: A New Opportunity for Brands in a Divided America.”
As the dust settles on one of the most divisive elections in recent memory, brands have a rare opportunity to refocus on their purpose. Beyond the bitter politics and polarized discourse, there’s a deep desire among consumers for connection and unity. This presents a pivotal moment for brands: they can now help bridge divides, uplift communities, and inspire optimism. But this requires brands to step boldly into their purpose-driven messaging—while avoiding the political pitfalls that can alienate their audience. By Luis Miguel Messianu. Founder, President-Chief Creative Officer- MEL
Marketers need to evolve beyond the “multicultural” brief
By lumping distinctly diverse audiences together under one umbrella and isolating entire cultural communities into a “niche,” the industry persists in sending a clear message: historically underrepresented consumers are still not seen as part of the cultural mainstream in marketing. Dr. Anastasia Kārkliņa Gabriel asks, when will marketing’s approach to cultural diversity align with the realities of today and the demands of tomorrow? By Dr. Anastasia Kārkliņa Gabriel
