Agency

The middle of summer isn’t typically a time when we’re focused on the upcoming school year, especially when this year feels a little more normal than it did last year. That said, it’s time for brands to focus on back-to-school—even though July just ended.

This glossary aggregates many of the terms and acronyms used to provide clarity amid a quickly evolving and important space in the broader media industry.

As Hispanic millennials continue to weather significant financial impacts from the pandemic, nearly three-quarters (72%) are also providing financial support to family – far more than non-Hispanic millennials (53%) – according to new research from Bank of America’s Better Money Habits.

It is a unique time in our US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry. Current social conditions, the new found interest by major corporations to entertain important DE&I conversations and the “lack” of US Hispanic focused Executive Voices are molding the current conversations in Business. Non-Hispanic focused Executives and Marketers are dominating the current discussions about DE&I in Corporate America.  How will this impact the US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry?

Marketers aim to boost cross-channel consistency as people return to in-store shopping

Lopez Negrete Communications announced that Victor Paredes Jr is their new Executive Director of Account Planning.  Paredes will be responsible for leading a team that applies cultural intelligence to inspire work that matters and work that engages today’s Latino consumer.

Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth management.

An accreditation hiatus status is a formal designation that an accredited service can request.  It is designed to exist for a temporary period of time to allow for the service to take certain actions or implement certain service improvements, but to do so outside of the normal MRC audit and accreditation process.

Opinion on the current national reckoning over the history of slavery and racism in the United States casts these divisions into stark relief: Among U.S. adults overall, 53% say increased attention to that history is a good thing for society, while 26% say it is a bad thing and another 21% say it is neither good nor bad.

Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.

The media and entertainment industry doesn’t have a choice; it must change. Consumers have upped their baseline expectations as technology has evolved, and competitors for consumer time aren’t limited to traditional media. If we look across current forms of media, consumers multitask with other media more than 55% of the time.

Organizers of the virtual Roberto Clemente VIP Experience, slated for Thursday, August 26th at 7 pm ET, announced that AARP will be the presenting sponsor for the Roberto Clemente VIP Experience.

Each country has different preferences for goods, and vehicles are no different.

A new report from The Conference Board draws from a nationally representative survey of 2,000 households to examine this question in deep detail. Made possible by a grant from General Mills, The Multicultural Consumer: Attitudes, Behaviors, and Shopping in the Pandemic uncovers a wealth of striking insights

Individual marketers lie on a spectrum ranging from future forward to future reverse, but they all take their time introducing changes. Each change is a risk. The game is easy enough to lose without adding incremental risk.

While most marketing leaders understand the importance of diversity and inclusion when it comes to hiring practices, the challenge is actually recruiting from the right places and fostering an inclusive culture that cultivates and develops diverse talent.

Given that Hispanic families are younger, growing in affluence and increasing their economic mobility, no marketer can overlook the impact this consumer is having across sectors, and what that means for our broader economy. From household income and college attainment rates to entrepreneurship and small business ownership, Hispanics are a true growth driver for the U.S. economy.

The concept of “diversity” we use refers to the representation and relative size of different racial and ethnic groups within a population and is maximized when all groups are represented in an area and have equal shares of the population.  These measures are used to compare 2010 Census and 2020 Census results.

Though it may not cost as much, working with bloggers and influencers requires you to do more homework. Here’s what influencers and bloggers want you to know about the best way to work with them on your sponsored content.

As America’s largest companies increasingly embrace a new leadership role in advancing racial equity, they face a confounding question: What really works?