To support vaccine accessibility, Toyota Motor North America (TMNA) is providing several national and local nonprofit organizations with more than 50 vehicles and grant funding. The vehicles support efforts in 13 states, with grant funding assisting various multicultural organizations throughout the country.
Agency
Toyota harnesses Power of Mobility to Scale Up COVID-19
Juan Ponce names GM of Telemundo Streaming Studios
Telemundo Global Studios announced the promotion of Juan Ponce to Senior Vice President and General Manager of its recently launched Telemundo Streaming Studios.
2021 NY Latino Festival selects Talento Unlimited for Sponsorship Sales & Content Campaign Management
The New York Latino Film Festival (NYLFF), the premier Urban Latino film event in the country, sets its return as the only event of its kind in the New York area this year. With a dynamic line up of films and industry-leading conversations planned for Hispanic Heritage Month 2021, the festival team has selected Miami-based seasoned sponsorship and talent management consultancy, Talento Unlimited, to lead and manage corporate partnerships and branded activations.
NBCUNIVERSAL awards Grants to Non-Profits
The Comcast NBCUniversal Foundation and NBCUniversal Local, division of NBCUniversal, announced $3.475 million in Project Innovation grants will be presented to 100 non-profits in 11 markets.
U.S. LATINO TERMINOLOGY
As an agency laser focused on the domestic Latino audience, and working exclusively with large companies, we are often asked our opinion on the many terminologies which describe this demographic. Social values and standards of decorum continually shift, so it’s important for organizations to stay at the forefront of respectful language and commonly-held practices. So I’ll give it a shot to provide a concise overview of the terms, as well as our point of view on how companies should proceed. By Mike Valdes-Fauli / Pinta Agency
Jessica Cuevas Molina joins Captura Group as Executive Creative Director
Captura Group announced that Jessica Cuevas Molina is joining the agency as Executive Creative Director.
LGBTQ Inclusion [REPORT]
As part of the launch of The Visibility Project, P&G and GLAAD also announced findings from the “LGBTQ Inclusion in Advertising and Media, Advertiser and Agency Perspectives” study.
Unveiling the Multifaceted and Fluid Nature of Identity and How Brands can Connect with People in Culturally Relevant Ways
NBCUniversal, MAGNA, and Identity revealed Deconstructing Diversity Today, a new research study that explores the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification.
Black and Hispanic Americans See Their Origins as Central to Who They Are, Less So for White Adults [REPORT]
Six-in-ten Americans say they are very familiar with their origins. Black and Hispanic adults feel more connected to roots than White adults
Media KPIs That Matter [REPORT]
Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results.
AT&T’s WarnerMediaand Discovery merge
AT&T Inc. and Discovery, Inc. announced a definitive agreement to combine WarnerMedia’s premium entertainment, sports and news assets with Discovery’s leading nonfiction and international entertainment and sports businesses to create a premier, standalone global entertainment compan
When Black is LOUDER than Brown ……… Part 4
In our 4th Update on then theme “When Black is LOUDER than Brown, we find that certain mainstream multinational agencies and buying services have created special PROJECTS to direct dollars towards Black Owned media companies. The count is Dentsu, IPG and now GroupM. Black activist have either done a good job shaming these companies and their clients to at least concede some effort or just to put forth Shut UP efforts. By Gene Bryan / HispanicAd.
Shifting the Conversation from Advertising to Marketing
Brands have to show they want to truly connect with people rather than just reach them
Brands for Humans Is a Movement with Purpose
Dizzying changes in customer behavior are pushing brands beyond B2C or B2B, but what is B4H?
The Latin Recording Academy announces new leadership
The Board of Trustees of The Latin Recording Academy® has appointed Manuel Abud as CEO of the organization effective August 1, further solidifying its future through the execution of its 10-year strategic plan.
Picture This: Leveraging Personalization for Better Visual Content Merchandising
The streaming wars were underway well before the arrival of COVID-19, but the global health crisis dramatically accelerated video streaming adoption and has forever altered our media diets. Once the domain of a handful of high-profile startups, the streaming market is now rife with hundreds of services to choose from, and the content they offer has become a staple part of our video viewing habits.
iHeartMedia to launch Hispanic focused Podcast Network ‘My Cultura’
In partnership with Enrique Santos, iHeartMedia’s top-rated on-air personality and President and Chief Creative Officer of iHeartLatino, My Cultura will offer creators a platform to share stories and perspectives relevant to Latinx listeners and all audiences.
Telemundo offers 1,000 Hours of original content in the Upfront
NBCUniversal Telemundo Enterprises unveiled its 2021-2022 programming lineup bolstering its position as the leading multiplatform content creator for today’s Latino.
WINNERS annonucedFIRE UP THE GRILL: increase in spending on Barbecue-related goods
U.S. consumers purchased barbecue-related consumer packaged goods (CPG) items at a faster clip this past April than they did over the same period in 2019, according to new analysis from NCSolutions (NCS). Also, consumers spent more in April 2021, compared to March 2021, than is typical at this time of year on a range of barbecue-focused products.
