Agency

The latest Edelman Trust Barometer study may portend structural changes in how brands communicate with their audiences

Stay at home orders across the globe has had an immediate impact on consumers. Streaming times are at an all-time high, food delivery services are at max capacity, and almost all of us have become gamers. While it is true that immediate consumer behaviors have changed during stay at home orders, the real question marketers are grappling with as mandates are slowly lifted is if the disruption in purchase routine will affect consumer behavior long-term, and if so, how.  By Mario Carrasco / ThinkNow

Benoit Cacheux, Global Chief Digital Officer at Zenith, recently joined the virtual panel, “Understanding identity, behaviour and context,” at Mediatel’s The Future of TV Advertising Global conference. This event was moderated by Cadi Jones, Commercial Director EMEA at Beeswax, and Benoit was joined by Lara Izlan, Director, Advertising Data & Analytics at ITV, Steve Martin, MD International Data at LiveRamp and Miles Pritchard, Managing Partner – Data Management Solutions at OMD.

When it comes to spending on traditional “linear” TV, many advertisers have set their strategy to autopilot, letting their agencies make decisions and collect the data. In a recent survey of CMOs, optimizing their broadcast-TV spend didn’t even make their top-10 list of priorities.

To support vaccine accessibility, Toyota Motor North America (TMNA) is providing several national and local nonprofit organizations with more than 50 vehicles and grant funding.  The vehicles support efforts in 13 states, with grant funding assisting various multicultural organizations throughout the country.

Telemundo Global Studios announced the promotion of Juan Ponce to Senior Vice President and General Manager of its recently launched Telemundo Streaming Studios.

The New York Latino Film Festival (NYLFF), the premier Urban Latino film event in the country, sets its return as the only event of its kind in the New York area this year. With a dynamic line up of films and industry-leading conversations planned for Hispanic Heritage Month 2021, the festival team has selected Miami-based seasoned sponsorship and talent management consultancy, Talento Unlimited, to lead and manage corporate partnerships and branded activations.

The Comcast NBCUniversal Foundation and NBCUniversal Local, division of NBCUniversal, announced $3.475 million in Project Innovation grants will be presented to 100 non-profits in 11 markets.

As an agency laser focused on the domestic Latino audience, and working exclusively with large companies, we are often asked our opinion on the many terminologies which describe this demographic.  Social values and standards of decorum continually shift, so it’s important for organizations to stay at the forefront of respectful language and commonly-held practices.  So I’ll give it a shot to provide a concise overview of the terms, as well as our point of view on how companies should proceed.  By Mike Valdes-Fauli / Pinta Agency

Captura Group announced that Jessica Cuevas Molina is joining the agency as Executive Creative Director.

As part of the launch of The Visibility Project, P&G and GLAAD also announced findings from the “LGBTQ Inclusion in Advertising and Media, Advertiser and Agency Perspectives” study.

NBCUniversal, MAGNA, and Identity revealed Deconstructing Diversity Today, a new research study that explores the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification.

Six-in-ten Americans say they are very familiar with their origins. Black and Hispanic adults feel more connected to roots than White adults

Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results.

AT&T Inc. and Discovery, Inc. announced a definitive agreement to combine WarnerMedia’s  premium entertainment, sports and news assets with Discovery’s leading nonfiction and international entertainment and sports businesses to create a premier, standalone global entertainment compan

In our 4th Update on then theme “When Black is LOUDER than Brown, we find that certain mainstream multinational agencies and buying services have created special PROJECTS to direct dollars towards Black Owned media companies.  The count is Dentsu, IPG and now GroupM.  Black activist have either done a good job shaming these companies and their clients to at least concede some effort or just to put forth Shut UP efforts.  By Gene Bryan / HispanicAd.

Brands have to show they want to truly connect with people rather than just reach them

Dizzying changes in customer behavior are pushing brands beyond B2C or B2B, but what is B4H?

The Board of Trustees of The Latin Recording Academy® has appointed Manuel Abud as CEO of the organization effective August 1, further solidifying its future through the execution of its 10-year strategic plan.

The streaming wars were underway well before the arrival of COVID-19, but the global health crisis dramatically accelerated video streaming adoption and has forever altered our media diets. Once the domain of a handful of high-profile startups, the streaming market is now rife with hundreds of services to choose from, and the content they offer has become a staple part of our video viewing habits.