Agency

Marketers have made strides in reaching Hispanics, but we’re still painting with too broad a brush. As a result, we’ve overlooked the largest Hispanic community: Mexican Americans.

It seems like every week I speak with executives who tell me they’re burned out or exhausted. And why wouldn’t they be? Everyone has been on a full out sprint for the past year as we’ve run the biggest business social experiment in history. And now, after more than a year of 10 to 12 Zoom meetings a day (that’s the average I’m hearing), COVID vaccinations and the freedom they bring have unleashed a wave of pent-up demand to pack even more into our days.

People have challenged each other’s views for much of human history. But the internet – particularly social media – has changed how, when and where these kinds of interactions occur. The number of people who can go online and call out others for their behavior or words is immense, and it’s never been easier to summon groups to join the public fray.

New normal work models are here to stay

As organizations around the world make plans for their people to return to the workplace, the latest research report from Accenture finds that 83% of people say a hybrid work model is optimal ─ where individuals have the ability to work remotely between 25% and 75% of the time

Univision’s Uforia announced the return of its experiential virtual music series Uforia Live.

Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. Called “What it means to be an account leader in 2020,” the contributors each offered their perspective on how they were preparing for the year – with quite literally no concept of what the year ahead would hold.

The team at d expósito & Partners announced that two of their recent campaigns related to COVID-19 were recognized as winners in the 42nd Annual Telly Awards. The agency’s campaign with the Ad Council to promote mask-wearing, Lucha vs Virus, won a Silver Telly, and the social media and influencer outreach campaign with NYC Health + Hospitals Test & Trace Corps to promote frequent testing for COVID-19 won a Bronze Telly. The awards follow in the heels of the agency being recognized at the premiere creative competition in Latin America, El Ojo de Iberoamérica Festival in Buenos Aires, Argentina, where d expósito was chosen Best Independent Agency of the Year.

A substantial majority (69 percent) of ANA members have strategic plans in place to hire suppliers with diverse backgrounds for marketing and advertising services, according to a new ANA study.

MiQ, a programmatic media partner, announced the launch of their U.S. Hispanic and multicultural practices that will help advertisers best reach and engage U.S. multicultural audiences through more sophisticated, diverse data sets.

Frost & Sullivan’s recent analysis, Transformative Mega Trends in the United States through 2030, examines the complex intersections of social, education, work, political, economic, and urbanization trends set to converge in the next decade.

The COVID-19 pandemic has driven rapid adoption of digital channels across countries and industries, but digital’s growth has plateaued in the past six months and may begin to slip back once the pandemic eases—even as total digital adoption stays well above prepandemic levels.

The American Association of Advertising Agencies (4A’s), appointed Michelle Headley / EVP operations and production at Alma to its national board of directors,  

A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers.

What are best practices and common structures for the organization of marketing and digital in companies today?

Empathy is not just another tick-the-box exercise

Meruelo Media announced that programmer Haz Montana has joined the company as Vice President, Audio Brands to lead its Los Angeles Super Cluster of Hip Hop Tastemaker KPWR Power 106, Classic Rocker KLOS 95.5, Throwback Hip Hop KDAY/KDEY 93.5 and Latin Rhythmic Breakout CALI 93.9.

While significant monetary investment has been made toward bridging the digital divide, its persistence warrants an alternative approach. Getting to broadband for all opens a world of opportunities for underserved individuals and spurs US economic growth.

Ever since early man emerged from his cave, invented fire and wondered aloud how he was going to spread the word of his wondrous invention to others, those responsible for doing the word-spreading have considered themselves hard done-by.  By Brian Jacobs / The Cog Blog

If timing is everything, then Byron Allen — the media mogul behind Local Now, Allen Media Group and Entertainment Studios — just made the biggest statement yet that the Golden Arches have been nothing more than a rusty bucket with respect to the level of advertising commitment it’s given to his broadcast and cable properties.  By Adam Jacobson / Editor – Radio TV Business Report