Agency

The “ready to go” segment soared from 34% in April 2020 to 61% in March 2021. The pessimistic “wait and see” group dropped from 29% in April 2020 to only 9% in March 2021.

This week’s Creative Thought Leader we are putting the spotlight ion is Virgilio Flores – Creative Director of Miami based ALMA.  He previously was the Director General Creativo of Leo Burnett Venezuela.  Additionally, he was the President of Circulo Creativo of Venezuela and was a professor at Universidad Verde.

There is no shortchanging the pandemic’s impact on e-commerce adoption, but after living with COVID-19 for more than a year, it’s critical that brands understand that not all online shopping ends with an electronic purchase. And that’s precisely why omnichannel strategies can’t solely focus on the point of purchase.

Sitecore revealed that nearly three in five (59%) of U.S. marketers wanted to quit their jobs at least once in the past year, and 79% found the pandemic to be the most challenging time in the history of their careers.

Toymaker Hasbro has joined the long list of brands like PepsiCo, P&G, and J&J who have made changes to their logos, product names, or mascots over the past year to address various social issues like racism and gender identity. This report delves into people’s opinions about these brand actions and the impact on buying attitudes. Businesses can leverage this data in their decision-making.

The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.

The report describes the distribution of public transportation commuters across different transit modes and summarizes key geographic, demographic and historical trends. About 5% of all U.S. workers in 2019 commuted by public transportation.

No one was prepared for what the world has experienced over the past year. For businesses, the need for agility was clear, but uncertainty and disruption left most ill-equipped to know how and where to make adjustments.

Fewer executives see near-term return to normal as COVID-19 vaccination strategies take time to ramp up.

Hemisphere Media Group, Inc. announced that it has acquired the remaining 75% stake of Pantaya, the leading U.S. Hispanic Subscription Video-on-Demand Service from its joint venture partner, global content leader, Lionsgate. As a result of the transaction, Hemisphere now owns 100% of Pantaya, up from its previous 25% minority stake.

Latinos make up only 3% of board seats while comprising 18.5% of the U.S. population, according to Latino Representation on Fortune 1000 Boards, 2020 edition.

This new survey found that there is heightened concern among smartphone owners for whom there is no one-size-fits-all approach when it comes to navigating the use of their data by app developers and content providers.

While Latinos over-index on using certain technologies, such as smartphones and social media, broad adoption of video conferencing apps and other online platforms being used to accommodate the shift from in-person to online qualitative research is not as prevalent.

The ANA announced it is launching a new awards program honoring in-house marketing teams to recognize and celebrate the impact their work has on their companies and brands.

ALMA headquartered in Miami, announces it has hired Christian Liu as its newest Executive Creative Director. Liu, who was previously serving as a Creative Director at mcgarrybowen in Chicago, is returning to alma for a second time, after joining the agency at the start of his career in 2005.

Small business growth is driving much of the advertising growth – and skewing towards digital media (Facebook and Google in particular). Additional economic growth driven by stimulus payments and a whiff of general market inflation supports the revisions to the US numbers.

Do you know the difference between a marketing email and a new business email? Or when you should use one versus the other? If you aren’t certain, you’re not the only one!  by Mark Duval / The Duval Partnership

Forgive me but today I’m going to start by reverting to examples from my past life in agencies. Remember paying a premium to be on a right-hand page within a magazine? Or to be first in the first break in the heavily promoted new TV drama? Or to be the last ad shown before the movie starts in the cinema?  By Brian Jacobs / The COG

The Black population of the United States is diverse. Its members have varied histories in the nation – many are descendants of enslaved people, while others are recently arrived immigrants.

If you ask a CMO, “Who is your target consumer?” there’s a high probability the answer will be “Millennials or Gen-Zers.”  By Isaac Mizrahi – Co-President of ALMA Agency