What else can you do when you’ve been working from home for a year with 2 kids under 13 doing online classes, a toddler, a pandemic puppy and you’re about to publish a kids’ book? Take on the Círculo Creativo. By Flor Leibaschoff – Director – Brand Creative – LERMA
Agency
This is why I became the President for Círculo Creativo
The Nielsen Total Audience Report: Advertising Across Today’s Media [REPORT]
In this edition of the Nielsen Total Audience Report: Advertising Across Today’s Media, we cast a new eye on advertising. We asked consumers: Where are you spending your time and how are you spending your money?
As Consumer Optimism Rises, So Will Brand Engagement
Many U.S. consumers began expressing an eagerness to start spending again late last year, and now it seems as though brands and advertisers are starting to catch up.
Companies Face a New Era of Scrutiny on Political Activity
Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity.
Tackling Consumer and Voter Trust Head On: It Starts with Marketing
American distrust of the government has been rising since 1958
Shattering Stereotypes: How Today’s Women Over 50 are Redefining What’s Possible On-screen, at Work, and at Home [REPORT]
Women over 50 are more active, more ambitious and more influential than ever. They run companies, march for human rights and work daily to advance their communities, their families and their bottom lines. The 50-plus woman is successfully redefining these years as her new prime time, but a search for herself on-screen betrays her near-invisibility.
Comcast Commits to investing $1B to reach 50M Low-Income Americans with tools and resources to succeed in Digital World
Comcast announced it would invest $1 billion over the next 10 years to help further close the digital divide and give even more low-income Americans the tools and resources they need to succeed in an increasingly digital world.
Homeownership in the United States: 2005 to 2019
The U.S. Census Bureau released a new report that examines trends in homeownership over the last 15 years.
The Covid-19 Pandemic, a Crisis with a Woman’s Face
A strange and different March is ending, which finishes a year of being mired in a global pandemic. At the same time, we will say goodbye to Women’s History Month in the U.S., in the midst of a scenario quite complicated for women. By: Francheska M. León de la Parra, Marketing Director of Thema America
BELatina Merges with BrandStar
BELatina, a Latina digital platform and an expanded social footprint for the English-dominant, ambicultural Latina, has merged with BrandStar, a solutions-driven content producer, offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production.
Univision’s New Leaders Get Upfront On ‘New Vision’
Grow with our audience, and grow with us. That’s the pitch presented to new and returning brand managers and CMOs across a digitally delivered event that was one-part Upfront presentation and another part a full introduction to two new key members of the largest multimedia company superserving U.S. Hispanics today. By Adam R Jacobson – Radio + Television Business Report
Telemundo partners with Susan G. Komen to Save Lives
Susan G. Komen, the world’s leading breast cancer organization, and Telemundo announced a two-year partnership to reach Hispanic women with trustworthy information and resources to take control of their breast health.
Podcast Listening among Women [REPORT]
According to Nielsen’s recently released Podcasting Today report, the top genre among female podcast listeners in the U.S. is ‘kids and family,’ with a 77% audience composition.
The Los Cabos Hotel Association and Havas House announce content and publishing partnership
Los Cabos Hotel Association (AHLC) has awarded its publishing partnership contract to Havas House, the global custom media, content, and publishing division of Republica Havas and the Havas Creative North America Network.
25 questions media entrepreneurs must ask themselves
Many people start media companies because they have a passion for good journalism or want to tell important stories that are critical for society. But it isn’t enough to have that passion alone – someone needs to pay the bills. Right from the start, founders need to consider the business of their enterprise.
82% of U.S. CEOs confident in growth prospects of domestic economy
Most U.S. CEOs remain confident in the growth prospects of the domestic economy and their businesses and, in response to the pandemic, will shift their organizations’ focus to the social component of their Environmental, Social and Governance (ESG) programs, according to a new study released by KPMG LLP, the U.S. audit, tax, and advisory firm. CEOs also said they will continue to accelerate their efforts to create a seamless digital customer experience as a result of the pandemic.
Creative Spotlight Series: Pablo Buffagni of BBQ Agency
Our next Creative Expert highlight is Pablo Buffagni, who is the owner and founder of BBQ Agency and is based in Torrance, CA. ENJOY.
Playbook for Activating Brand Purpose [REPORTS]
The ANA’s award-winning Center for Brand Purpose today introduced the second in a series of CMO-inspired playbooks designed to help marketers make brand purpose a priority and create purpose-led initiatives that stand the test of time.
Wendy’s wants you to start your day “con huevos!”
Wendy’s new ad is letting fans know how they should start their day – con huevos!
