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2024 Hispanic Content Report – Available for download for FREE

HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.

2024 Hispanic TV Programming Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers.  Enjoy

25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]

On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has served as a valuable resource for the industry and a vehicle for helping brands tap into the Hispanic opportunity.

2024 Hispanic Market Overview Report- DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic Market Overview – titled “Authentic - Keeping it Real” To download click on image or CLICK HERE

Latinos to Watch in the NFL Playoffs!

The NFL playoffs kick off this Saturday and Latino players across the league are gearing up to leave their mark on football’s biggest stage. There are 15 Latino players heading into this season’s playoffs, as nine of the 14 playoff teams have a Latino player entering the postseason and the Commanders leading all teams with four Latinos. At the same time, this year’s playoff teams feature Latino assistant coaches like Minnesota’s Brian Flores and Pittsburgh’s Mike Sullivan, as well as a Latino general manager in Steelers’ GM Omar Khan. Representing diverse backgrounds and positions, these athletes, coaches and staff showcase the growing influence of Latinos in professional football.

Latin GRAMMY Cultural Foundation announces Scholarships at Berklee College of Music

The Latin GRAMMY Cultural Foundation announced the first Emerging Artist Scholarship, in partnership with Berklee College of Music, toward a bachelor’s degree at the college for the 2025 fall semester. Through a series of scholarships, the institution furthers its commitment to advance the Foundation’s mission to provide educational opportunities that advance Latin music and its heritage, pledging $825,000 over the next three years for future music creators.

Majority of News and Sports Audio is Consumed via AM/FM Radio

Today’s insight is never-before-released data on AM/FM radio consumption and a surprising finding about how different kinds of audio content are consumed from radio.

José Adan Treviño passes …..

José Adan Treviño a legend in broadcasting to Hispanics in Texas has passed.

Marketing Course for 2025 [REPORT]

Horizon Media Holdings, parent company of the full-service marketing portfolio including Horizon Media, unveiled its inaugural annual marketing industry forecast - "25 Trends on the Horizon in '25." The 2025 report maps out the trends that leaders from across Horizon's portfolio predict will reshape how brands connect with consumers in a rapidly evolving media landscape.

Demystifying AI in Media Planning and Buying

The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’.

5 Marketing Takeaways from Bad Bunny’s Latest Record, DeBÍ TiRAR MáS FOToS

Bad Bunny has once again proven why he’s not just a music icon but a marketing mastermind. With his latest album DeBÍ TiRAR MáS FOToS, he’s taken his cultural authenticity, creativity, and strategy to new heights, offering powerful lessons for marketers. From unpredictable surprise drops to building hype with strategic collaborations, every move Benito makes is a carefully crafted marketing play. Here’s how you can take inspiration from his approach to transform your brand’s strategy.  By Jossi de la Torre, BODEN Agency

The Latin Grammy Cultural Foundation announces the 2025 Warner music Latin Scholarship

The Latin GRAMMY Cultural Foundation announced that Warner Music Latina will sponsor its Prodigy Scholarship toward a bachelor’s degree at Berklee College of Music. The scholarship will cover tuition and room and board for the 2025 fall semester, as well as wrap around services provided by the Foundation. Warner Music Latina—a powerhouse in Latin music with a legacy of discovering and developing groundbreaking artists across genres— brings its industry-leading expertise and deep commitment to nurturing emerging talent to this partnership. It is the first time in the scholarship’s decade long history that it will be sponsored by a record label.

Tony Soprano, narcxploitation & representation.

By Gonzalo López Martí - Creative Director

• Italians carved a name for themselves in Hollywood with mobster movies.
• Which they used as showcase of their talent and springboard to move on to other genres with room to play against type.
• Scorsese, Coppola, Pacino, de Niro, etc.
• Irish stars used the same playbook in the 50s: James Cagney, Spencer Tracy.
• Can you imagine James Gandolfini rejecting the Tony Soprano part because “it stereotypes Italians”?
• LOL

SeeHer’s Best Practices for Representing Women in Health and Wellness Marketing [REPORT]

According to SeeHer's recent report, "Driving Impact: A Best Practice Guide for Representing Women in Health and Wellness Marketing," women hold a sizeable amount of economic power in the U.S., with 85 percent of purchase decisions being made by women. Yet only 16 percent of women say the media portrays them accurately "all the time."

SBS’s Raúl Alarcón is Radio Ink’s Executive of the Year

When Raúl Alarcón announced his return as President of Spanish Broadcasting System in February 2024, it signaled a new focus for the company he co-founded with his father in 1983. Now back at the helm, Alarcón – who has held a spot on Radio Ink’s 40 Most Powerful People in Radio list for a record-breaking 27 years – is optimistic about the future of SBS and Hispanic radio as a whole.

Canela Media Appoints Philippe Guelton as Global President

Canela Media announced the appointment of Philippe Guelton to the role of Global President to lead the company’s growth globally in the U.S. and Latin America. He will report to the Canela Media’s Co-Founder and CEO Isabel Rafferty Zavala.

The Top 5 Marketing Trends Shaping 2025: Content Proliferation, Retail Media Networks, AI Advancements, and the Rise of Women’s Sports

It seemed only fitting to get in on the trend writing and share my thoughts on some of the biggest trends I see the industry facing as we turn the chapter from 2024 to 2025.  By Vinny Rinaldi - Vice President, Media & Marketing Technology

Let’s Talk About Marketing Talk

There's a growing risk for brands that use too much jargon in their communications

Latinos: The Consumers of the Future—A Call to Action for Brands

We are living in turbulent times—shifting trends, political pressures, and stalled corporate initiatives have left our community feeling vulnerable and out of control. But there is one thing we can take control of, and that is our narrative. Like a plane in a storm, we must rise above the turbulence. Changing how Latinos are perceived—by others and by ourselves—is the fast track to helping us soar above the clouds and reach our full potential.  By Claudia Romo Edelman - Founder, Hispanic Star

The economic state of Latinos in America: Building up small businesses

Despite a range of challenges, Latino-owned small businesses are growing rapidly. Investing in their potential can support future generations of Latino entrepreneurs and boost the US economy.