Agency

Red Havas released its 2021 “Red Sky Predictions” report. Forecasting 10 fundamental trends that will shape the integrated communications and PR landscape post-pandemic, the report represents the collective insights of expert Red Havas communicators from around the globe.

SoDA conducted three tracking studies in 2020 to better understand how agencies were navigating the disruption, areas of operational readiness, financial performance for the year, and the initial outlook for 2021.

Media is one of the key strategic pillars in any marketing strategy. Progressive marketers view media as an investment that will drive business growth in both the short and long term, and this is elevating media as a focus for Chief Marketing Officers.

As live events return, safety remains a key factor for attendees — it must be central to the planning process

This webinar presents a deep-dive on the progress being made by WFA members towards delivering the future-fit marketing organisation in conjunction with our recently published report.

Under Comcast NBCUniversal’s newly launched Plan Your Vaccine awareness campaign, Telemundo will provide news, information and resources in Spanish, through Planifica Tu Vacuna, a comprehensive interactive tool in Spanish, to help Latinos plan for their COVID-19 vaccination.

According to a study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC), despite a multicultural majority among the under-18 age segment, most non-Hispanic white (NHW) teens do not experience the MC majority reality in their daily lives—from their schools and neighborhoods to their friendships online and in real life. Regardless of race or background, teen stress levels are high, trust circles are tight and vary among kids and parents, depending on culture, age, and experience with organizations and institutions.

The unemployment rate has come down significantly since last spring, falling to 6.3% in January 2021. But labor market disruption remains a hallmark of the COVID-19 recession.

One of the most important generations in American history — baby boomers — is tired. That’s according to the first installment of an extensive research study conducted by the integrated cross-cultural marketing agency Sensis.

The way advertising really pays for itself is by seeding positive impressions that will influence people when they are ready to buy the category, at some point in the future.   By Nigel Hollis

For a culture often defined by coming together, such as through family meals, worship services and visits to the barbershop or salon, 2020 presented Black families with shared and unique obstacles, especially families with kids. As a result, many Black families found new ways to engage with content celebrating Black culture and about Black identity in America.

Telemundo announces 2021 “LATIN AMERICAN MUSIC AWARDS”

The past year has hastened the evolution of the agency new business landscape. As larger pieces of business disintegrate into smaller opportunities and more projects are undertaken with speed, the path to new business has changed.  Competitive reviews don’t make sense for smaller projects. Decisions for smaller projects are typically made faster. There is increasing diversity in the way agency prospects make new business decisions. That is reason enough for agencies to revisit their buyer journeys — and specifically, how their websites support the modern B2B buying experience. But it’s certainly not the only one.  By Mark Duval / The Duval Partnership

The vibrant multicultural imagery and prose radiating from the recent presidential inauguration sent a clear message – the U.S. is undeniably multicultural and the new administration has gone all-in on multiculturalism.  By Lee Vann

From assessing the ads that aired nationally, it feels like we regressed at least 15 years.  By Louis Maldonado / d expósito & Partners

Hispanics were conspicuously left out, the largest ethnicity and highest business growth segment, except in Huggies’ multi-ethnic real babies born this Super Bowl Sunday.  By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION

To be fair, most agencies I see do give at least a head nod to results and outcomes, but too many give a disproportionate amount of attention to what they do and how they do it. It’s out of balance. As a group, agencies haven’t done the best job of communicating what they do in terms that hold value for prospective clients.  By Mark Duval – The Duval Partnership

If you’re still planning your media the way you did a year ago, you’re a bit late to the party. Just like it has done to everything else, COVID-19 has thrown traditional media norms for a loop, forcing a massive reset amid rapidly evolving consumer behaviors. So in that way, banking on yesterday’s data and processes to succeed heading into 2021 is a recipe for dubious budget allocations, missed opportunity and wasted spend.

Technology has radically changed how we listen to music, news and stories. Just a century ago, the first commercial radio broadcast in the U.S. delivered the results of the Harding-Cox presidential race. The success of that broadcast would define public radio and the distribution of news for years to come.

It’s likely that the world has never been as reliant on connectivity as it has become over the past year. With much of the world spending more time at home, technology has become the lifeline to everything from commerce to social gatherings to the latest entertainment. Much has been written about these areas, but, given that connectivity affords millions of Americans the ability to work from home and provides countless children across the country access to virtual schooling, it’s fair to say that virtual is the new IRL.