The ANA announced it is launching a new awards program honoring in-house marketing teams to recognize and celebrate the impact their work has on their companies and brands.
Agency
ANA launches In-House Awards Program Competition
Liu rejoins ALMA as Executive Creative Director
ALMA headquartered in Miami, announces it has hired Christian Liu as its newest Executive Creative Director. Liu, who was previously serving as a Creative Director at mcgarrybowen in Chicago, is returning to alma for a second time, after joining the agency at the start of his career in 2005.
Why Marketing Emails Don’t Generate Agency New Business
Do you know the difference between a marketing email and a new business email? Or when you should use one versus the other? If you aren’t certain, you’re not the only one! by Mark Duval / The Duval Partnership
The Growing Diversity of Black America [REPORT]
The Black population of the United States is diverse. Its members have varied histories in the nation – many are descendants of enslaved people, while others are recently arrived immigrants.
Pay (for) Attention
Forgive me but today I’m going to start by reverting to examples from my past life in agencies. Remember paying a premium to be on a right-hand page within a magazine? Or to be first in the first break in the heavily promoted new TV drama? Or to be the last ad shown before the movie starts in the cinema? By Brian Jacobs / The COG
For CMOs, The Path For Growth Is Towards The Multicultural Youth
If you ask a CMO, “Who is your target consumer?” there’s a high probability the answer will be “Millennials or Gen-Zers.” By Isaac Mizrahi – Co-President of ALMA Agency
This is why I became the President for Círculo Creativo
What else can you do when you’ve been working from home for a year with 2 kids under 13 doing online classes, a toddler, a pandemic puppy and you’re about to publish a kids’ book? Take on the Círculo Creativo. By Flor Leibaschoff – Director – Brand Creative – LERMA
The Nielsen Total Audience Report: Advertising Across Today’s Media [REPORT]
In this edition of the Nielsen Total Audience Report: Advertising Across Today’s Media, we cast a new eye on advertising. We asked consumers: Where are you spending your time and how are you spending your money?
As Consumer Optimism Rises, So Will Brand Engagement
Many U.S. consumers began expressing an eagerness to start spending again late last year, and now it seems as though brands and advertisers are starting to catch up.
Not Content with the Status QuoCompanies Face a New Era of Scrutiny on Political Activity
Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity.
Tackling Consumer and Voter Trust Head On: It Starts with Marketing
American distrust of the government has been rising since 1958
Shattering Stereotypes: How Today’s Women Over 50 are Redefining What’s Possible On-screen, at Work, and at Home [REPORT]
Women over 50 are more active, more ambitious and more influential than ever. They run companies, march for human rights and work daily to advance their communities, their families and their bottom lines. The 50-plus woman is successfully redefining these years as her new prime time, but a search for herself on-screen betrays her near-invisibility.
Comcast Commits to investing $1B to reach 50M Low-Income Americans with tools and resources to succeed in Digital World
Comcast announced it would invest $1 billion over the next 10 years to help further close the digital divide and give even more low-income Americans the tools and resources they need to succeed in an increasingly digital world.
Homeownership in the United States: 2005 to 2019
The U.S. Census Bureau released a new report that examines trends in homeownership over the last 15 years.
The Covid-19 Pandemic, a Crisis with a Woman’s Face
A strange and different March is ending, which finishes a year of being mired in a global pandemic. At the same time, we will say goodbye to Women’s History Month in the U.S., in the midst of a scenario quite complicated for women. By: Francheska M. León de la Parra, Marketing Director of Thema America
BELatina Merges with BrandStar
BELatina, a Latina digital platform and an expanded social footprint for the English-dominant, ambicultural Latina, has merged with BrandStar, a solutions-driven content producer, offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production.
Univision’s New Leaders Get Upfront On ‘New Vision’
Grow with our audience, and grow with us. That’s the pitch presented to new and returning brand managers and CMOs across a digitally delivered event that was one-part Upfront presentation and another part a full introduction to two new key members of the largest multimedia company superserving U.S. Hispanics today. By Adam R Jacobson – Radio + Television Business Report
Telemundo partners with Susan G. Komen to Save Lives
Susan G. Komen, the world’s leading breast cancer organization, and Telemundo announced a two-year partnership to reach Hispanic women with trustworthy information and resources to take control of their breast health.
Podcast Listening among Women [REPORT]
According to Nielsen’s recently released Podcasting Today report, the top genre among female podcast listeners in the U.S. is ‘kids and family,’ with a 77% audience composition.
